White Label SEO Software: 12 Best Tools For Agencies (2025)

Shopping for white-label SEO software can feel like herding cats: rank trackers here, audit tools there, reporting dashboards that still sneak in vendor logos, and "white label" that stops at a PDF footer. Meanwhile clients expect polished portals on your domain, branded emails, accurate data, and clear KPIs, without you drowning in exports, seat limits, or surprise add-ons. Whether you manage 5 or 50 accounts, the real challenge is scaling delivery and ownership of insights under your brand while keeping costs predictable and setup friction low.

This guide cuts through the noise with a list of the 12 best white-label SEO tools for agencies in 2025 - covering full suites, local SEO specialists, reporting dashboards, dedicated rank trackers, and a white-label content automation engine. For each pick you'll see what it does, the white-label depth (custom domain, branded login/email, client portals, report templates, API/SSO), core SEO features, pricing and trials, and who it's best for. Expect pros/cons and agency-ready takeaways to help you shortlist fast and start a trial today. Ready to choose your stack? Let's compare now.

1. RankYak (best white-label content automation for agencies)

If your agency’s bottleneck is content velocity—not another dashboard—RankYak is the white label SEO software that moves the needle. It automates the whole content pipeline from research to publish, so clients see fresh, SEO‑ready articles going live on their own sites under your brand, without you juggling briefs, writers, and CMS logins.

What it does

RankYak replaces manual keyword research, planning, writing, and posting with a single automation flow. You set the site, audience, and industry; it delivers a monthly plan and publishes one optimized article per day directly to your CMS.

• End‑to‑end automation: Keyword discovery → content plan → AI draft → SEO optimization → publish.
• Hands‑off publishing: Pushes content to WordPress, Wix, Shopify, and Webflow so it goes live on client domains.
• Multi‑language at scale: Supports 40+ languages to match client markets without additional workflows.

Key white label capabilities

Because RankYak publishes straight to your client’s website, delivery is white‑labeled by design—content lives on their domain, in your CMS, with your branding. You can also route outputs through your own systems via API, webhooks, and RSS.

• Publish on your domain: Automatic posting to WordPress, Wix, Shopify, and Webflow under your brand.
• API, webhooks, Zapier: Pipe content into your internal queues, client portals, or approval flows you control.
• RSS feed: Syndicate into newsletters, Slack, or custom dashboards without exposing a third‑party tool.
• Polished presentation: Featured image generation ensures posts look client‑ready on day one.
• Global readiness: 40+ languages let agencies ship consistent, branded content across regions.

Core SEO features

RankYak’s articles are engineered for search performance out of the box, with on‑page best practices applied automatically and smart linking to compound results over time.

• Automatic keyword research: Based on site, target audience, and industry.
• Monthly content plans: A prioritized roadmap you don’t have to build manually.
• Daily article generation: Up to one article per day, optimized for target terms.
• On‑page optimization: Meta data, headings, keyword density, internal/external linking handled for you.
• CMS integrations: WordPress, Wix, Shopify, Webflow plus Zapier, API, and webhooks.
• Media support: Featured images created for each post.

Pricing and trial

Simple and predictable—no seat math, no add‑on sprawl. Start testing it on a live site in minutes.

• One plan: $99/month.
• Free trial: 3 days, cancel anytime—no questions asked.

Best for

• Agencies that need consistent, branded content going live across multiple client sites with minimal PM overhead.
• SMBs and blogs that want a steady publishing cadence without hiring writers.
• Global teams that require multi‑language SEO content and direct CMS publishing.

2. SE Ranking (best overall white-label SEO platform)

If you want an all‑in‑one toolkit that also nails branding, SE Ranking is the safest bet. It combines accurate rank tracking, site audits, research, and reporting with a mature white‑label layer—custom domain login, branded dashboards, and reports sent from your email—so clients experience your platform, not your vendor.

What it does

SE Ranking is a cloud SEO suite for agencies and in‑house teams. Manage multiple client projects, monitor rankings, audit sites, research keywords and backlinks, and package everything into branded dashboards and scheduled reports clients can trust and understand.

Key white label capabilities

SE Ranking’s white‑label features let you deliver a fully branded experience across access, dashboards, and communications.

• White‑label domain access: Run the platform on your custom domain to hide SE Ranking branding.
• Branded login page: Present a client‑facing sign‑in screen with your logo and visuals.
• Custom report branding: Add your logo, colors, and contact info to PDF or HTML reports.
• Email reports from your domain: Schedule automated delivery that uses your sender address.
• Dashboard customization: Personalize interface elements like logo, menu styling, and favicon.

Core SEO features

You get the core stack agencies need to plan, execute, and prove results—plus a few forward‑looking extras.

• Keyword rank tracker: Daily positions on Google/Bing/Yahoo with device, language, and location filters.
• Website audit: Technical scans for crawl errors, speed issues, duplicates, and schema problems.
• Keyword research: Volume, difficulty, CPC, and competitive overlap to size opportunities.
• Backlink monitoring: Track new/lost links, anchors, and trust metrics with alerts.
• On‑page SEO checker: Page‑level scoring and competitor comparisons for optimization.
• AIO/LLM visibility (extras): Track AI Overview and ChatGPT mentions for emerging SERP real estate.

Pricing and trial

Straightforward tiers with annual discounts available. Pick based on users, projects, and keyword volume.

Plan	From (mo, billed annually)	Highlights
Essential	$52	1 user, 5 projects, track up to 500 keywords, core tools (Rank Tracker, Audit, etc.)
Pro	$95.20	3 users, 30 projects, 2,000–3,500 keywords/day, Looker Studio, Share of Voice, API on higher tiers
Business	$207.20	5 users, unlimited projects, 5,000–15,000 keywords/day, historical data, dedicated manager

• Trial: 14‑day free trial, no credit card.
• Add‑ons: Agency Pack (~$50/mo), Content Marketing ($29–$99/mo), Local Marketing ($23–$1,150/mo), Social Media ($6–$32/mo).
• Note: Prices are lower on annual billing; no free plan (limited free tools exist).

Best for

• Agencies needing an all‑in‑one SEO stack with true white‑label domain access and branded reports.
• Teams managing dozens of clients who want clean multi‑project workflows and scheduled reporting.
• Data‑driven SEOs who value rank accuracy, technical audits, and easy client‑ready dashboards.

3. WebCEO (best for team collaboration and client portals)

When your agency needs shared workflows as much as rankings, WebCEO stands out. It combines a full SEO toolkit with collaboration, to‑do tracking, and polished client portals on your subdomain. The result: your team works from one checklist, clients see progress in a branded space, and you keep vendor names out of the picture—hallmarks of true white label SEO software.

What it does

WebCEO is a cloud SEO suite built for agencies managing many sites and specialists. Beyond rank tracking, audits, and research, it layers in task management, alerts, and reporting so account managers, SEOs, and clients stay aligned from issue discovery to fix and proof.

Key white label capabilities

WebCEO lets you deliver a platform experience under your brand—from login to reporting—while keeping sensitive settings out of client view.

• White‑label domain setup: Host the platform on a custom subdomain (e.g., seo.yourbrand.com).
• Branded interface: Replace WebCEO branding with your logo, colors, header/footer, and language.
• Read‑only client access: Share live dashboards under your brand while hiding tool settings.
• Lead‑gen widget: Embed a branded SEO audit form on your site to capture prospects.
• SSO & API integration: Tie login to your system and pull data into your own portal or CRM.

Core SEO features

You get the essentials agencies rely on, plus helpful analysis for internal links and content—without leaving your branded environment.

• Rank tracking: Daily positions across 370+ global/local search engines with device and vertical filters.
• Keyword research: Ideas from GSC, Google Ads, Autocomplete, and competitors.
• Site auditor: Finds crawl errors, broken links, metadata, sitemap, and mobile issues.
• Internal links analysis: Map authority flow and strengthen key pages.
• Content assistant: Compare pages against top results for on‑page improvements.
• Backlink checker: Track new/lost links, toxicity, and referring domains.
• Analytics merge: Pull Google Analytics metrics into unified dashboards.

Pricing and trial

Predictable tiers for teams, plus a usage‑based “unlimited” option if you prefer to pay per query. Annual billing reduces monthly rates.

• Solo: $36/mo (annual $33); 1 project; 100 keyword/SE combos; audit ~1,000 pages; DIY checklists.
• Startup: $119/mo (annual $99); 5 projects; 750 combos; up to 5 users; audit 5,000 pages; 10,000 backlinks; branded reports; 5 SEO leads/day.
• Corporate: $299/mo (annual $251); 30 projects; 2,400 combos; up to 10 users; audit 150,000 pages; 180,000 backlink analysis; branded reports; 5 SEO leads/day.
• Agency Unlimited: $99/mo base + usage; unlimited projects (+$2/project), users (+$5/user), keywords ($4/1k rank queries), backlinks ($0.80/1k); white‑label tools add ~$80.
• Trial: 14‑day free trial, no credit card; no free plan.

Best for

If you want teamwork, tasking, and client‑ready portals under your brand—without stitching together separate tools—WebCEO is a strong fit.

• SEO agencies with multi‑specialist teams that need checklists, assignments, and alerts.
• Firms offering client logins to a branded portal with read‑only dashboards.
• Shops scaling many small accounts that favor usage‑based pricing while watching costs.

4. BrightLocal (best for local SEO and reputation management)

Local SEO lives and dies at the neighborhood level. If you manage franchises or brick‑and‑mortar clients, BrightLocal packages rank tracking, GBP audits, citations, and reviews into one flow—and layers true white‑label dashboards on top—so you can prove map‑pack visibility and reputation wins without stitching together separate tools.

What it does

BrightLocal centralizes local visibility, listings accuracy, and reputation work for single and multi‑location clients. Track rankings by area, fix NAP issues at scale, and run review generation while clients follow progress inside your branded space.

• Local rank + heatmaps: Monitor keywords at city/neighborhood level and visualize coverage via Local Search Grid.
• Listings & citations: Audit, find duplicates, and build/sync accurate citations across directories.
• Reputation & GBP: Aggregate reviews from 80+ sites, respond in one place, schedule GBP posts, and audit profiles.

Key white label capabilities

BrightLocal’s white‑label layer is built for client‑facing local SEO, not just PDF logos. You control the look, the data clients see, and how reports get delivered under your brand.

• White‑labeled profiles/skins: Create branded profiles per client or location and remove BrightLocal mentions.
• External dashboard links: Share clean, hosted HTML dashboards via branded share links.
• Email/report branding: Use your logos/colors and sender domain for scheduled reports.
• Sales collateral: Ready‑made, white‑label pitch decks and scripts to support your proposals.

Core SEO features

You get the local toolkit agencies rely on to move needles in the map pack and beyond. Everything is purpose‑built for location accuracy and competitive context.

• Local rank tracking with daily/weekly updates and map views.
• Local Search Grid heatmap to visualize share of visibility across a service area.
• Google Business Profile audit for duplicates, accuracy, and action insights.
• Citation tracking & building with pay‑as‑you‑go submissions.
• Review monitoring & response across 80+ platforms, plus review generation campaigns and website widgets.
• GBP post scheduler and competitor insights to benchmark local performance.

Pricing and trial

Pricing is per location with three core tiers, and annual billing discounts available. Choose based on whether you need tracking only, listings sync, or full reputation tools.

Plan	Monthly (1 location)	Highlights
Track	$39 (annual $29)	Rank tracking, citation audit, GBP audit, white‑label reports
Manage	$49 (annual $36)	Track + listings sync (Google/Bing/Facebook/Apple), GBP post scheduling
Grow	$59 (annual $44)	Manage + review monitoring/responding, review generation, website widget
Enterprise	Custom	Full platform, API, custom reporting, SLA

Prices scale with more locations; 14‑day free trial, no credit card. Add‑ons: Citation Builder (≈$3.20 per citation, bulk ≈$2) and Listing Management (≈$2.50 per listing on Manage/Grow).

Best for

If local SEO is core revenue, BrightLocal gives you a branded, client‑friendly operating system for it.

• Agencies and franchises managing 10–500+ locations.
• Reputation‑led retainers where reviews and GBP actions drive ROI.
• Teams needing branded local dashboards without building a portal from scratch.

5. Sitechecker (best for technical SEO accuracy and branded portals)

Sitechecker is the no‑drama pick when you need accurate technical SEO data and a client‑ready way to present it. It focuses on crawling, on‑page health, and rank tracking, then wraps it in branded dashboards and reports you can host on your domain. Agencies get a clean path to a white‑label portal clients will actually use—no BI build‑out, no vendor footprints.

What it does

The platform zeroes in on essentials: crawl issues, on‑page fixes, rank movement, backlink shifts, and GSC/GA4 performance in one view. It’s built to help you spot problems fast and show progress visibly inside your own branded space.

• Consolidated visibility: Audit, rank, GSC, and GA4 data rolled into a single, client‑friendly dashboard.
• Actionable workflows: Clear, step‑by‑step tasks that turn technical findings into fixes.
• Scalable monitoring: Schedule crawls and alerts so nothing slips through the cracks.

Key white label capabilities

Its white‑label layer is polished and practical for client access and lead gen. You control the domain, interface, and delivery so clients interact with your brand, not your vendor.

• Branded portal/app: Your logo, colors, favicon, and optional custom domain for a true white‑label experience.
• Unified, white‑labeled dashboard: Combine audit, rank, GSC, and GA data under your identity.
• Custom reports (PDF/CSV/Sheets): Generate and schedule branded exports automatically or on demand.
• Embeddable audit widgets: Capture leads with on‑site, branded SEO checks.
• Branded notifications: Send alerts and reports from your domain with custom sender info.

Core SEO features

Under the hood, Sitechecker provides the technical and monitoring stack agencies rely on. It prioritizes accuracy and actionable insights over fluff.

• Website crawler & monitoring: Scheduled crawls with alerts for uptime, redirects, broken links, and meta changes.
• Rank tracker: Daily keyword positions across search engines, locations, and devices.
• On‑page SEO checker: Page‑level analysis with concrete optimization steps.
• Backlink tracker: Track gained/lost links and anchor health over time.
• Keyword suggestions: Ideas from Google Autocomplete and current site performance.
• GSC/GA4 integration: Unified performance dashboard without tool‑hopping.

Pricing and trial

Plans scale by sites, pages, and tracked keywords, with white‑label app/domain starting at Premium. Here’s the snapshot.

Plan	Monthly Price	Sites	Pages	Keywords	Key features
Basic	$69	5	10,000	1,000	Unlimited audits, GA/GSC integration, daily/local rank tracking, email alerts
Standard	$149	20	50,000	4,000	Unlimited audits, 24/7 monitoring, Slack alerts, branded PDFs, structured data
Premium	$349	50	200,000	8,000	All Standard + white‑label app/domain, custom reports, webhook monitoring
Enterprise	$999	Unlimited	Unlimited	Unlimited	Full white‑label, API, onboarding, SLA

Annual billing drops prices by 15%+. Trial: 14 days, no credit card. No free plan.

Best for

Choose Sitechecker when technical clarity and a no‑frills branded portal matter more than a kitchen‑sink suite. It shines for:

• Technical‑led agencies that want accurate audits, monitoring, and rank proof in one place.
• Teams needing a client portal on their own domain without building custom software.
• Account managers who want guided on‑page fixes clients can understand and approve quickly.

6. Semrush (best for advanced multi-channel reporting at scale)

When you need one platform to align SEO, PPC, content, and social reporting—then ship it under your brand—Semrush is the go-to. Its full stack covers research, tracking, audits, and competitive intel, while My Reports and the Agency Growth Kit let you package multi-channel insights into polished, client-ready deliverables at scale.

What it does

Semrush unifies day-to-day SEO operations (research, rankings, audits, backlinks) with campaign reporting across channels. Agencies can manage many clients, benchmark competitors, and produce repeatable, branded reports. For deeper BI, you get API access (higher tiers) and Looker Studio integration to plug Semrush data into existing dashboards.

Key white label capabilities

Semrush’s white-label layer centers on reporting quality and repeatability—ideal when clients expect enterprise-grade, branded PDFs and scheduled updates.

• White‑label reports via My Reports to remove Semrush logos.
• Custom cover pages, themes, headers/footers, fonts, and colors.
• Drag‑and‑drop report builder with widgets, images, and text blocks.
• Scheduled email delivery using your domain/sender.
• Bulk edit and cloning to roll out templates across many clients fast.

Core SEO features

Beyond reports, you get the breadth needed to plan, execute, and prove ROI—plus tools for content teams and local marketers.

• Keyword research (Keyword Magic) with deep suggestions and metrics.
• Position Tracking with daily ranks, SERP features, and competitor view.
• Site Audit covering Core Web Vitals, crawlability, schema, and errors.
• On‑Page SEO Checker for page‑level recommendations vs. top results.
• Backlink Analytics for profile quality, anchors, and trends.
• Competitor analysis across organic keywords, traffic, and ads.
• Content Marketing tools (ideation, optimization, AI assistant).
• Local SEO toolkit for GBP, listings, local ranks, and reviews.

Pricing and trial

Pick a tier by project count, keyword limits, and data access. Annual billing typically saves ~17%.

Plan	Monthly Price	Projects	Keyword Tracking	Reports/day	Site Audit Limit	Notable features
Pro	$139.95	5	500	3,000	100,000 pages	Designed for freelancers; no API or historical data
Guru	$249.95	15	1,500	5,000	300,000 pages	Historical data, Content Marketing Platform, Looker Studio integration
Business	$499.95	40	5,000	10,000	1,000,000 pages	API access, Share of Voice, white‑label reports, PLA data
Enterprise	Custom	Custom	Custom	Custom	Custom	Fully tailored; talk to sales

• Free: limited “free forever” account. Trial: 7‑day (some promos offer 14‑day for Pro/Guru).
• Notable add‑ons: Additional seats ($45), Lead Generation ($90), Local SEO (~$30–$60), My Reports Suite (Base ~$10; Pro $20), AI Toolkit ($99/domain).

Best for

• Agencies standardizing multi‑channel, client‑ready reporting at volume.
• Teams needing integrations, API, and roll‑up reporting for leadership views.
• Growth programs where competitive research and content ops sit beside SEO tracking.

7. Search Atlas (best for AI-driven SEO and GEO visibility)

Search Atlas blends an AI‑first workflow with GEO visibility, then wraps it in white‑label dashboards and reports. It brings local heatmaps, AI content, and PR outreach into one place so you can track rankings, fix issues, and present insights under a custom domain without piecing together multiple tools.

What it does

Search Atlas is an end‑to‑end platform covering rank tracking, site audits, backlinks, content optimization, and Google Business Profile management. It also layers on AI content generation, journalist outreach tools, and Local SEO heatmaps, plus GSC‑powered rank tracking, to show exactly where you’re winning and why.

Key white label capabilities

Brand the entire experience so clients interact with your platform—not your vendor. You control the portal, the visuals, and how reports are delivered, making Search Atlas a credible pick when white label SEO software must be client‑facing on day one.

• White‑label reporting: Client‑ready reports with Search Atlas branding removed.
• Custom logo & colors: Apply your identity across reports and client views.
• White‑label dashboard: Host a client portal under your branding and custom domain.
• Branded scheduling: Automate recurring, branded report delivery via email.
• Lead‑gen widgets: Embed on‑site audit forms to capture prospects under your brand.

Core SEO features

You get the full operational stack with AI‑driven extras, built for agencies that need daily visibility and actionable fixes.

• Keyword rank tracking: Monitor across engines, locations, and devices with daily updates.
• Site auditor: Crawl, speed, mobile, and meta‑data checks with prioritized fixes.
• Backlink analyzer: Quality, anchors, and growth trends over time.
• Content optimizer: Score and refine pages/blogs against target terms and competitors.
• Keyword research: Volume, competition, and intent filters to size opportunities.
• On‑page checker: Page‑level audits for structure and keyword targeting.
• Competitor tracking: Side‑by‑side ranking and SEO metric comparisons.
• ChatGPT visibility (early‑stage): Tracker for LLM/AI surface appearances.

Pricing and trial

Plans scale by sites, seats, and feature unlocks, with white‑label dashboards available from Pro. Start risk‑free and validate fit with live data before rollout.

Plan	Monthly Price	Site Projects	User Seats	Highlights
Starter	$99	5	2	AI content, Local SEO heatmaps, GSC rank tracking, Site Explorer, Google Ads, GBP management
Growth	$199	15	3	Adds Site Auditor, HARO AI, digital PR/journalist outreach, batch competitor analysis
Pro	$399	Unlimited	5	Unlimited GSC keywords, unlimited AI generation & crawls, full white‑label dashboard
Enterprise	Custom	Custom	Custom	API access, onboarding, account manager, SLA‑level support

• Trial: 7‑day free trial, no credit card required.

Best for

Choose Search Atlas if you want AI and GEO to work together under a branded client experience. It’s a strong fit for:

• Agencies leaning into AI + PR, including LLM/ChatGPT visibility tracking and journalist outreach.
• Local SEO teams needing heatmaps and GBP management with white‑labeled client access.
• Firms wanting a fast custom‑domain portal without heavy setup or engineering.

8. Wincher (best for dedicated rank tracking with branding)

When you need clean, reliable position data without the bloat of an all‑in‑one suite, Wincher delivers. It zeroes in on daily rank tracking, competitor gap analysis, and hyper‑local visibility, then wraps results in branded reports clients can read in minutes.

What it does

Wincher is a focused rank tracker for agencies. Track keywords daily across devices and locations, compare against competitors, group terms into themes, and keep stakeholders updated with simple, shareable reports. A WordPress plugin brings tracking into your CMS for faster workflows.

• Built for daily rank checks and trend lines, not tool sprawl.
• Local precision down to city/postal code for service‑area clients.
• WordPress plugin support for site‑side visibility.

Key white label capabilities

Wincher’s branding tools keep client‑facing deliverables under your identity while staying easy to deploy across accounts.

• White‑label report sharing: Clean, unbranded links or scheduled email reports.
• Custom report branding: Add logo, colors, and headers/footers to PDFs.
• Scheduled white‑label exports: Automate delivery on daily/weekly/monthly cadences.
• Team/client access control: Limit what external users can see with simplified views.

Core SEO features

You get the essentials a rank‑led program needs, plus thoughtful touches for analysis and planning.

• Daily keyword rank tracking for desktop/mobile with location and language filters.
• Local SERP tracking down to city or postal code.
• Competitor tracking side‑by‑side on shared keyword sets.
• Keyword grouping to cluster themes for reporting.
• Historical data with charts and trends.
• GSC integration for cross‑checking performance.
• Keyword discovery to expand targets; on‑demand refreshes (Standard+).

Pricing and trial

Transparent, keyword‑based tiers with white‑label features starting at Standard. Prices in EUR.

Plan	Monthly Price (EUR)	Keywords	Websites	Highlights
Basic	€49	Up to 500	Up to 10	Daily updates, local tracking, keyword research & on‑page tools
Standard	€89	Up to 1,000	Unlimited	API, white‑label reports, on‑demand updates, SOV, keyword gap, backlink profile
Professional	€319	Up to 5,000	Unlimited	External users, project permissions, priority support
Enterprise	Custom	Custom	Custom	High‑volume/SLA—contact sales

• Trial: 7‑day free trial, no credit card required.

Best for

Pick Wincher when rank accuracy and branded delivery matter more than an all‑in‑one stack.

• Agencies standardizing keyword reporting with minimal overhead.
• Local SEO teams needing city/ZIP precision at scale.
• WordPress‑centric shops that want tracking inside the CMS with clean, client‑ready PDFs.

9. Serpstat (best budget-friendly all-in-one with white label)

If you want an all‑in‑one suite without enterprise pricing, Serpstat delivers strong coverage and credible white‑label options. Agencies get customizable, branded reports and API access to surface data in their own portals, plus clustering and batch tools to plan and report at scale without overspending on seats or add‑ons.

What it does

Serpstat combines keyword research, rank tracking, technical audits, backlink analysis, keyword clustering, and content analysis in a single platform. For agencies, it scales across many projects (on higher tiers), supports user roles, and automates scheduled reporting—backed by batch analysis and API access when you need speed and volume.

• End‑to‑end toolkit: Research → monitor → audit → report in one app.
• Agency scale: Multi‑project management, roles, and batch tools built‑in.

Key white label capabilities

Serpstat’s white‑label layer focuses on client‑ready reporting and letting you power your own branded portal with their data. That keeps the vendor invisible while you control the presentation.

• White‑label reports: Full customization with export across different file formats.
• Custom‑branded graphs: Tables and charts styled with your logo and color scheme.
• White‑label API usage: Integrate Serpstat data into your own portal/tool under your branding.

Core SEO features

Feature depth is solid for the price, with helpful extras like clustering and “missing keywords” to guide content roadmaps. It’s a practical stack for agencies building topical authority and reporting clearly on progress.

• Keyword research: Volume, difficulty, CPC, and more.
• Rank tracking: Daily positions with competitor, device, and geo segmentation.
• Site audit: Broken links, crawl errors, metadata issues, mobile friendliness.
• Backlink analysis: Referring domains, link quality, anchors, growth trends.
• Keyword clustering: Auto‑group related terms for topic‑based optimization.
• Content analysis: Compare on‑page copy to top results for improvements.
• Missing keywords: Find terms competitors rank for that you don’t.

Pricing and trial

Pricing stays accessible with clear tiers, and discounts often apply on annual billing or promos. There’s no free plan, but you can validate fit quickly with a short trial before rollout.

• Individual — $69/mo: 5 projects; 100 daily searches; core SEO tools.
• Team — $129/mo: Unlimited projects; 500 daily searches; adds API, AI tools, batch analysis, share access, scheduled reports.
• Agency — $499/mo: Unlimited projects; 5,000 daily searches; white‑label reports, phone support, data engineering, full feature access.
• Enterprise — Custom: Fully tailored setup.
• Notes: Summer sale and annual plans offer ~20% off. Trial: 7‑day free trial.

Best for

• Budget‑conscious agencies needing an all‑in‑one suite with white‑label reports and API.
• Content‑led teams that rely on keyword clustering and “missing keywords” to plan at scale.
• Shops building their own portals that want to pipe SEO data in under their brand.

10. DashThis (best white-label SEO reporting dashboards)

DashThis is for agencies that want polished, client‑ready SEO dashboards without building BI. It pulls data from your favorite tools, lets you ship reports on a custom domain with your branding, and automates delivery—so clients see your insights, your colors, and your sender address, not a vendor’s.

What it does

DashThis centralizes reporting across 30+ integrations so you can assemble SEO KPIs in minutes, clone dashboards across accounts, and add narrative context with comments. Unlimited users and reusable templates keep onboarding fast and consistent while scheduled emails keep stakeholders informed.

Key white label capabilities

• Custom domain: Host dashboards at reports.yourbrand.com to remove DashThis URLs.
• Brand removal: Strip all “Powered by DashThis” mentions from shared reports.
• Custom email sender: Send scheduled dashboards from your own domain/address.
• Themes & styling: Apply preset or custom color themes; control headers/footers.
• Logo injection: Add your (and your client’s) logo to dashboards and exports.

Core SEO features

• Multi‑source SEO data: Connect Search Console, GA/GA4, Ahrefs, Semrush, Moz, and more.
• Preset KPI widgets: Organic sessions, CTR, rankings, backlinks, page speed, and beyond.
• Custom widgets: Build bespoke metrics with filters and combine sources as needed.
• Automated delivery: Schedule PDF/HTML reports and share live links under your domain.
• SEO templates: Ready‑made layouts to launch reports fast; clone for scale.
• AI Insights (beta): Auto‑highlights notable trends and wins for quick takeaways.

Pricing and trial

Plan	Monthly Price	Dashboards	Key features
Individual	$49 (or $42 billed annually)	3	Core features, custom logo/colors, PDF & link sharing
Professional	$159 (or $135 billed annually)	10	Full white‑label, custom domain/email, dedicated AM
Business	$309 (or $264 billed annually)	25	Priority support, onboarding, 1‑on‑1 sessions
Standard	$479 (or $409 billed annually)	50	Business features + enhanced team support
Enterprise	$739 (usage‑based for 100+)	100	VIP onboarding, bulk dashboard creation, full customization

• Trial: 15‑day free trial. Note: white‑label features unlock from Professional.

Best for

• Agencies standardizing SEO reporting with branded dashboards on a custom domain.
• Teams consolidating metrics from GSC, GA/GA4, and third‑party SEO tools into one view.
• Account managers who need cloned templates, scheduled delivery, and quick executive summaries.

11. ReportGarden (best templated report builder for agencies)

If your team prefers snapping together polished reports instead of building BI from scratch, ReportGarden is the white label SEO software that fits like a glove. It’s a dedicated digital marketing reporting platform—covering PPC, Social, and SEO—that leans hard into templates, prebuilt sections, and a client‑ready portal, making it a practical alternative to wrestling with Google Looker Studio’s visualization limits.

What it does

ReportGarden streamlines multi‑channel reporting with a template‑first workflow. Agencies assemble client‑ready deliverables from kits that cover entire reports or individual sections (like headers and footers), then fine‑tune layouts with manual customization. It’s designed to help you standardize reporting across SEO, PPC, and social without sacrificing branding polish.

• Template‑driven report creation for PPC, Social Media, and SEO.
• Component “kits” to assemble full reports quickly, plus manual edits when needed.
• A clean client experience purpose‑built to replace generic BI dashboards.

Key white label capabilities

ReportGarden’s branding layer focuses on the places clients actually see—your portal, your reports, your design—so vendor footprints stay out of view.

• White‑label portal branding: Customize the client portal with your logo, colors, and a custom domain so clients never see ReportGarden branding.
• Custom report templates: Design branded cover pages, headers, footers, fonts, and color schemes across automated SEO and marketing reports.

Core SEO features

While ReportGarden isn’t an all‑in‑one SEO suite, it covers the reporting side thoroughly so you can package your SEO work with clarity and consistency.

• SEO report templates alongside PPC and social, so multi‑channel KPIs live in one deliverable.
• Template “kits” to standardize recurring SEO sections across clients.
• Manual customization to adjust layouts, narratives, and visual styles when needed.
• Presentation‑ready visuals that address common Looker Studio limitations.

Pricing and trial

ReportGarden sells as a subscription reporting platform with white‑label capabilities. Specific plan tiers and trial details were not publicly verifiable in our cited sources; check the vendor for current pricing and evaluation options before rollout.

Best for

• Agencies that want fast, repeatable, branded reports without building a BI stack.
• Teams replacing Looker Studio for client‑facing SEO/PPC/Social deliverables.
• Shops standardizing templates across many accounts while keeping room for manual polish.

12. SEOptimer (best for white-label SEO audits and lead gen)

When you want a quick, client‑friendly audit you can put on your own domain and use in pre‑sales, SEOptimer is a simple, effective choice. It focuses on white‑label SEO reports you can fully brand, with 100+ checks and customizable text and colors, then embed or serve from your domain—making it ideal for lead capture and discovery calls without exposing the underlying tool.

What it does

SEOptimer streamlines top‑of‑funnel SEO diagnostics for agencies. You generate branded website audits in minutes, host or embed them on your site, and hand prospects a clean, professional report that reflects your brand. It’s a fast path to “show, don’t tell” during pitches and onboarding.

Key white label capabilities

SEOptimer’s white‑label layer is built for agencies that need audits to look and feel native to their brand and website.

• Serve from your own domain: Host reports so clients never see SEOptimer’s URLs.
• Custom branding: Apply your logo, colors, and styling across reports.
• Custom text blocks: Add tailored intros, notes, or next steps in your voice.
• Embed option: Place the audit experience on your site to support prospect flows.

Core SEO features

You get a focused audit engine—built to create clear, scannable takeaways prospects understand—without overcomplicating setup.

• 100+ checks: Comprehensive website review across key SEO signals.
• White‑label reports: Branded deliverables suitable for client emails and portals.
• Agency‑ready summaries: Clear findings you can turn into roadmaps and proposals.

Pricing and trial

Specific plan tiers and trial details weren’t available in our cited sources. Confirm current pricing and evaluation options directly with SEOptimer before rollout, especially if you require custom domain hosting and embedding.

Best for

SEOptimer fits teams that want fast, branded audits they can put in front of prospects without building a full portal.

• Agencies using audits for lead gen and pre‑sales qualification on their own domain.
• Consultants needing quick discovery reports that look polished and on‑brand.
• Shops that pair simple audits with deeper suites (e.g., rank tracking) already in their stack.

Next steps

You’ve got your shortlist. The next move is to stand up a branded client experience fast, validate impact, then scale. Pick the category that removes your biggest constraint—content velocity, reporting clarity, technical accuracy, or local visibility—and run a tight pilot that proves value without adding operational drag.

• Choose your lane: all‑in‑one suite, reporting dashboards, local SEO, or content automation.
• Select one pilot client: define KPIs (rank movement, organic clicks, leads, content output).
• Brand the experience: custom domain/login, logos/colors, sender email, access rules.
• Automate cadence: scheduled reports, alerts, and a monthly executive summary.
• Review at 30 days: compare effort vs outcome; standardize templates, then scale to more accounts.

If content output is the bottleneck, start with a low‑lift pilot. Launch a 3‑day free trial of RankYak to publish SEO‑optimized posts under your brand—no complex setup, one predictable plan, and results clients can see on their own site.