Privacy Policy

Your privacy is important to us. It is RankYak's ("RankYak," "we," "us," or "our") policy to respect your privacy and comply with any applicable law and regulation regarding any personal information we may collect about you, including across our website, https://rankyak.com, and other sites we own and operate. This policy is designed to be compliant with the General Data Protection Regulation (GDPR) and other relevant data protection laws.

This policy is effective as of February 14, 2025 and was last updated on February 14, 2025.

1. Information We Collect

Information we collect includes both information you knowingly and actively provide us when using or participating in any of our services, and any information automatically sent by your devices in the course of accessing our products and services.

1.1. Log Data

When you visit our website, our servers may automatically log the standard data provided by your web browser. This may include your device’s Internet Protocol (IP) address, your browser type and version, the pages you visit, the time and date of your visit, the time spent on each page, other details about your visit, and technical details that occur in conjunction with any errors you may encounter. This data is generally used for troubleshooting, security, and improving our services.

1.2. Personal Information

We may ask for personal information, which may include one or more of the following:

• Name
• Email Address
• Website URL(s)
• Payment Information (processed through our third-party payment processor, LemonSqueezy, which uses Stripe)
• Website Access Credentials (e.g., usernames and passwords/API keys for supported content management systems and website platforms – see Section 7 below)

1.3. User Content

As part of using our services, you may provide us with content, such as text, keywords, and other information ("User Content") that you input into RankYak. We process this User Content to generate content for you. See our Terms of Service for details on how we handle User Content and Generated Content.

1.4. Cookies and Similar Technologies

We use cookies and similar technologies (like web beacons and pixels) to collect information about your activity across our site. A cookie is a small piece of data that our website stores on your computer and accesses each time you visit. This helps us understand how you use our site, serve you content based on your preferences, and track the effectiveness of our advertising.

We use the following types of cookies:

• Essential Cookies: These are necessary for the operation of our website and services (e.g., enabling login, managing your session).
• Performance Cookies: These collect information about how you use our website (e.g., which pages you visit most often). We use this information to improve our website.
• Functionality Cookies: These allow our website to remember choices you make (e.g., your language preference) and provide enhanced features.
• Targeting/Advertising Cookies: These are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to measure the effectiveness of advertising campaigns.

We use the following third-party services that may set cookies:

• Google Analytics: For website analytics. (See Google's Privacy Policy: https://policies.google.com/privacy)
• Meta Ads (Facebook): For advertising. (See Meta's Privacy Policy: https://www.facebook.com/privacy/policy/)
• X Ads (Twitter): For advertising. (See X's Privacy Policy: https://x.com/en/privacy)
• Reddit Ads: For advertising. (See Reddit's Privacy Policy: https://www.reddit.com/policies/privacy-policy)
• Google Ads: For advertising. (See Google's Privacy Policy: https://policies.google.com/privacy)

You can control or disable cookies through your browser settings. However, disabling essential cookies may prevent you from using certain features of our website.

2. Legal Bases for Processing (GDPR)

If you are located in the European Economic Area (EEA), we rely on the following legal bases to process your personal information:

• Contractual Necessity: Processing your personal information is necessary for the performance of a contract to which you are a party (i.e., our Terms of Service) or to take steps at your request prior to entering into such a contract (e.g., creating an account).
• Legitimate Interests: We may process your personal information based on our legitimate interests, such as improving our services, marketing our products, and preventing fraud. We will only rely on this basis where our interests are not overridden by your data protection interests or fundamental rights and freedoms.
• Consent: In some cases, we may rely on your consent to process your personal information (e.g., for certain types of marketing communications). You have the right to withdraw your consent at any time.

3. Collection and Use of Information

We may collect, hold, use, and disclose information for the following purposes:

• To provide you with our core services (generating and publishing content to your website).
• To enable you to customize or personalize your experience of our website.
• To process payments for your subscription.
• To contact and communicate with you (including responding to inquiries and providing customer support).
• For analytics, market research, and business development, including to operate and improve our website, associated applications, and associated social media platforms.
• For advertising and marketing, including to send you promotional information about our products and services and information about third parties that we consider may be of interest to you (you can opt-out of marketing communications at any time).
• To enable you to access and use our website, associated applications, and associated social media platforms.
• For internal record keeping and administrative purposes.
• To comply with our legal obligations and resolve any disputes that we may have.
• For security and fraud prevention, and to ensure that our sites and apps are safe, secure, and used in line with our Terms of Service.
• To train and improve our AI models (as described in our Terms of Service).

4. Disclosure of Personal Information to Third Parties

We may disclose personal information to:

• Service Providers: Third-party service providers who assist us in providing our services, such as:
  • Payment processors (LemonSqueezy, Stripe)
  • Hosting providers
  • IT service providers
  • Data storage providers
  • Analytics platforms (Google Analytics)
  • Advertising platforms (Meta Ads, X Ads, Reddit Ads, Google Ads)
• Affiliates: A parent, subsidiary, or affiliate of our company.
• Business Partners: Our existing or potential agents or business partners.
• Legal Authorities: Courts, tribunals, regulatory authorities, and law enforcement officers, as required by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise, or defend our legal rights.
• Other third-parties: Third parties to collect and process data

We ensure that these third parties are contractually obligated to protect your personal information in accordance with applicable data protection laws.

5. International Data Transfers

The personal information we collect may be stored and/or processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country.

If we transfer your personal information to third parties in other countries, we will:

• Comply with the requirements of applicable law (including GDPR for transfers outside the EEA).
• Protect the transferred personal information in accordance with this Privacy Policy.

For transfers outside the EEA, we rely on appropriate safeguards, such as Standard Contractual Clauses (SCCs) approved by the European Commission, or other legally recognized mechanisms.

6. Data Security

We take the security of your personal information seriously. We implement commercially acceptable means to protect your personal information from loss, theft, unauthorized access, disclosure, copying, use, or modification. These measures include:

• Encryption of data in transit and at rest.
• Access controls to restrict access to personal information.
• Regular security assessments and updates.

However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute data security. We will comply with laws applicable to us in respect of any data breach.

You are responsible for maintaining the confidentiality of your account credentials and for any activity that occurs under your account.

7. Website Access Credentials

To provide our core service of publishing content to your website, you may need to provide us with access credentials (usernames, passwords, API keys) for the content management systems (CMS), website platforms, or other third-party services that you connect to RankYak.

• Security: We store these credentials securely using encryption and access controls. We only use these credentials to access your connected platforms for the purpose of providing the Services, as described in our Terms of Service.
• Your Responsibility: You are responsible for ensuring the security of your credentials and for any actions taken on your connected platforms using those credentials. You should use strong, unique passwords and keep them confidential.
• Revoking Access: You can revoke our access to your connected platforms at any time by changing your credentials or removing our access through the relevant platform's settings.

8. Your Rights (GDPR and Other Rights)

If you are located in the EEA, you have the following rights under the GDPR:

• Right of Access: You have the right to request a copy of the personal information we hold about you.
• Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
• Right to Erasure ("Right to be Forgotten"): You have the right to request that we delete your personal information, subject to certain exceptions (e.g., where we need to retain it to comply with a legal obligation).
• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal information in certain circumstances.
• Right to Data Portability: You have the right to receive a copy of your personal information in a structured, commonly used, and machine-readable format, and to transmit that data to another controller.
• Right to Object: You have the right to object to the processing of your personal information in certain circumstances, including processing based on legitimate interests and processing for direct marketing purposes.
• Right to Withdraw Consent: If we are processing your personal information based on your consent, you have the right to withdraw your consent at any time.

You may also have similar rights under other data protection laws. To exercise any of these rights, please contact us using the details provided below.

9. How Long We Keep Your Personal Information

We keep your personal information only for as long as we need to provide you with our services and for legitimate business purposes, or as required by law. When your personal information is no longer required, we will delete it or anonymize it.

10. Children's Privacy

Our services are not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If you believe we have collected personal information from a child under 16, please contact us immediately.

11. Complaints

If you believe that we have breached a relevant data protection law and wish to make a complaint, please contact us using the details below and provide us with full details of the alleged breach. We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of our investigation and the steps we will take to deal with your complaint. You also have the right to contact a regulatory body or data protection authority (such as the Autoriteit Persoonsgegevens in the Netherlands) in relation to your complaint.

12. Changes to This Policy

We may change this Privacy Policy from time to time to reflect updates to our business processes, current acceptable practices, or legislative or regulatory changes. If we make significant changes, we will notify you by posting a notice on our website or by other means (e.g., email). Your continued use of our services after any changes to this policy will be deemed acceptance of our practices around privacy and personal information.

13. Contact Us

For any questions or concerns regarding your privacy, or to exercise your rights, you may contact us using the following details:

RankYak [email protected]