Top 12 White Label SEO Platforms for Agencies in 2025

If you run an agency, you already know the tension: clients expect clean, branded dashboards and proactive reporting, while your team juggles rank tracking, audits, content, and local listings across a patchwork of tools. Add hidden white‑label fees, per‑location or per‑keyword pricing, limited user seats, and the need to keep up with AI‑shaped SERPs, and “just send the monthly report” becomes a costly, manual scramble. You need a platform that fits your services, scales with your roster, and doesn’t tip your margins every time you add a client, seat, or integration.

This guide cuts through the noise. We vetted 12 white label SEO platforms agencies actually use in 2025—mixing full suites, local specialists, reporting dashboards, rank trackers, technical tools, and AI‑native options. For each, you’ll see what’s truly white label (custom domains, portals, email, branding), core SEO coverage, agency‑grade features (permissions, automation, API), integrations, pricing and trials, plus best‑for scenarios and trade‑offs. Use it to benchmark capabilities, spot pricing gotchas, and choose the right fit for your offering and budgets. Let’s get into the top picks—starting with an AI‑powered option built for consistent, hands‑off content production.

1. RankYak (AI-powered SEO content automation)

When content velocity is the bottleneck, RankYak gives agencies a quiet engine behind the scenes: it researches keywords, builds a monthly plan, writes one SEO‑optimized article per day, and publishes it straight to the client’s CMS. Your deliverable shows up under the client’s brand, with metadata, structure, links, and even featured images handled—no extra wrangling across docs, briefs, and queues.

What makes it white label

RankYak’s outputs are inherently white label: everything is published on the client’s own domain, in their voice and visual layer, with no RankYak footprint. Agencies keep control of presentation and reporting while using RankYak as the invisible production layer.

• Publish under client brand: Articles go live on WordPress, Wix, Shopify, or Webflow as native posts.
• No vendor branding: Content, metadata, and images ship without external marks.
• Own your delivery: Use RSS, API, and webhooks to feed content into your agency’s portal or reporting stack.
• Multi‑language fit: Create content in 40+ languages to match client markets.

Core SEO capabilities

RankYak covers the content pipeline—from discovery to publish—so your team can focus on strategy and promotion.

• Automatic keyword research: Based on the client’s site, audience, and industry.
• Monthly content plan: A pragmatic roadmap for consistent publishing.
• AI article generation (1/day): Fresh, long‑form content on autopilot.
• SEO optimization built‑in: Meta data, headings, keyword use, internal/external linking.
• Featured images: Generated to match each post.
• Auto‑publishing: Push live without manual CMS work.

Agency and client features

Agencies get predictable cadence and clean handoffs. Clients get steady, on‑brand articles landing in their CMS without extra tickets or approvals clogging the sprint.

• Hands‑off consistency: One article per day keeps retainers on schedule.
• Plan‑to‑publish flow: Strategy and execution live in one automated stream.
• Scale across accounts: Orchestrate multiple sites via integrations, API, and webhooks.

Integrations and ecosystem

RankYak plugs into common site builders and automation tools so it slips into your existing stack.

• CMS: WordPress, Wix, Shopify, Webflow.
• Automation: Zapier, plus API and webhooks for custom flows.
• Syndication: RSS for reporting or distribution.

Pricing and trial

• Flat plan: $99/month.
• Trial: 3‑day free trial, cancel anytime.

Best for and key trade-offs

Best for agencies that need a white label SEO platform to reliably fill clients’ blogs with optimized content—especially across multiple CMSs and languages—without expanding headcount. Pair it with your rank tracker, site auditor, and local tools to complete the stack.

• Strengths: End‑to‑end content automation, publish‑ready SEO, fast multi‑CMS rollout.
• Trade‑offs: Not a full SEO suite (no rank tracking, backlink monitoring, or technical audits); article generation is capped at one per day.

2. SE Ranking (full-suite SEO with strong white label)

Agencies that need a true all‑rounder will appreciate how SE Ranking pairs a robust toolset with serious white‑labeling. It’s built to cover daily SEO work at scale while letting you present everything under your own brand—reports, dashboards, and even a custom domain login.

What makes it white label

SE Ranking’s white‑label options let you deliver a branded experience from first login to scheduled reports, helping you look polished without building your own tooling.

• Custom domain & branded login: Route clients to your own URL with your logo and styling.
• White‑label reports: PDF/HTML reports with your logo, colors, and contact info.
• Send from your domain: Automated email reports can use your agency address.
• Dashboard customization: Swap favicon, logo, and menu styling to match your brand.

Core SEO capabilities

You get the core pillars most agencies need day‑to‑day, with enough depth for competitive accounts.

• Rank tracking: Daily positions across Google/Bing/Yahoo with device, language, and location filters.
• Website audit: Technical scans for crawl errors, speed, duplicates, schema, and more.
• Keyword research: Volume, difficulty, CPC, and competitive overlap to find opportunities.
• Backlink monitoring: New/lost links, anchors, and trust metrics with alerts.
• On‑page checker: Page‑level scoring and competitor comparisons to guide fixes.

Agency and client features

SE Ranking includes thoughtful touches for agencies managing dozens of accounts and recurring deliverables.

• Multi‑project management: Central dashboard for fast context switching.
• Automation: Scheduled reports and CSV/PDF exports for consistent delivery.
• Lead gen widget: Embeddable SEO audit form to capture prospects.
• API access (higher tiers): Pull rankings, audits, and keywords into your own systems.
• Agency catalog placement: Visibility in SE Ranking’s agency directory.

Integrations and ecosystem

SE Ranking plugs into common reporting and data workflows so you don’t have to replatform.

• Google Looker Studio integration for custom dashboards.
• API for BI/CRM connections and internal portals.

Pricing and trial

Transparent, plan‑based pricing with a no‑pressure test drive.

• Essential: from $52/month (annual billing).
• Pro: from $95.20/month (annual) — adds Looker Studio integration and more.
• Business: from $207.20/month (annual).
• Trial: 14‑day free trial, no credit card.
• Add‑ons: Agency Pack ($50/mo), Content Marketing ($29–$99/mo), Local Marketing ($23–$1,150/mo), Social Media ($6–$32/mo).

Best for and key trade-offs

Best for agencies wanting a full‑suite white label SEO platform that balances breadth and usability, with branded reports and optional custom domain access. It scales well across multiple clients without stitching together separate tools.

• Strengths: Comprehensive toolkit, polished white‑labeling, lead‑gen widget, Looker Studio + API, AIO/LLM visibility trackers.
• Trade‑offs: Can slow on very large sites/datasets; social mention tracking isn’t as strong as specialist suites; some advanced features and add‑ons affect total cost.

3. WebCEO (team-centric platform with client portals)

If you manage multiple specialists and clients, WebCEO feels built for your workday. It combines the usual SEO toolkit with tasking, checklists, and client‑safe portals, so your team can collaborate without exposing settings—and your clients get live, branded visibility without extra hand‑holding.

What makes it white label

WebCEO lets you run a fully branded experience—from domain to dashboards—so clients never see the vendor.

• Custom subdomain access: Host the platform at a URL like seo.yourbrand.com.
• Branded interface: Replace WebCEO visuals with your logo, colors, header/footer, and language.
• Client‑safe dashboards: Share read‑only, live views while hiding tool controls.
• Lead‑gen widget: Embed a branded SEO audit form on your site to capture prospects.
• SSO and API: Tie login to your system and pull data into your own portal.

Core SEO capabilities

You get a complete set of day‑to‑day tools, with helpful depth for analysis and on‑page fixes.

• Rank tracking: Daily checks across 370+ search engines with device and local granularity.
• Keyword research: Ideas sourced from GSC, Google Ads, Autocomplete, and competitors.
• Site auditor: Finds broken links, crawl errors, metadata issues, sitemaps, and mobile usability gaps.
• Internal links analysis: Understand authority flow and landing page strength.
• Content assistant: Page‑level recommendations versus top competitors.
• Backlink checker: New/lost links, toxicity checks, and quality audits.
• Analytics merge: Pull Google Analytics metrics into unified reporting.

Agency and client features

WebCEO’s collaboration layer reduces back‑and‑forth and keeps campaigns accountable.

• Multi‑site management: Organize dozens or hundreds of client projects.
• Tasking and checklists: Assign fixes, track progress, and manage SEO workflows.
• Automated alerts: Get notified about ranking drops or link issues.
• Branded reporting: Schedule PDF/HTML reports and export CSVs on cadence.

Integrations and ecosystem

You can standardize access and pipe data where you need it.

• SSO for unified login, API for data access, and Google Analytics for traffic insights.

Pricing and trial

Pricing is flexible, with usage add‑ons for agencies that scale hard on tracking and crawls.

• Solo: $36/mo (annual: $33) — 1 project, 100 keyword/SE combos.
• Startup: $119/mo (annual: $99) — 5 projects, 750 combos, branded reports, 5 SEO leads/day.
• Corporate: $299/mo (annual: $251) — 30 projects, 2,400 combos, branded reports, 5 SEO leads/day.
• Agency Unlimited: $99/mo + usage — unlimited projects/users/keywords; rank queries billed at $4 per 1k; backlinks at $0.80 per 1k; extra projects/users billed; white‑label tools available (add‑on).
• Trial: 14‑day free trial, no credit card, access to all 24 tools.
• Notables: SEO Leads ($0.49/lead), Content Assistant ($0.10/phrase), quick domain reports ($0.25).

Best for and key trade-offs

Best for established agencies that want a white label SEO platform with true team workflows and client portals—without building their own PM layer.

• Strengths: Robust teamwork features, branded portals, granular rank tracking, flexible usage model.
• Trade‑offs: Pay‑as‑you‑go costs can spike with heavy usage; no built‑in uptime monitoring.

4. BrightLocal (local SEO specialist with branded dashboards)

For agencies driving foot traffic and map pack wins, BrightLocal concentrates everything local—rank grids, GBP audits, reviews, and citations—then wraps it in a clean, client‑ready, white‑label experience. It’s purpose‑built for multi‑location brands and franchises that need visibility, accuracy, and proof of impact.

What makes it white label

BrightLocal lets you present local performance under your brand with flexible sharing and branding options clients actually use.

• Branded profiles and themes: Apply your logo, colors, and headers/footers to reports and dashboards.
• Shareable dashboards: Send white‑label HTML links to live, location‑level views—no BrightLocal branding.
• Custom email reports: Schedule branded emails from your sender domain.
• Sales enablement: Access white‑label pitch decks and scripts for local SEO proposals.

Core SEO capabilities

Its toolset goes deep on the signals that move local rankings and conversions.

• Local rank tracking: City and ZIP‑level tracking with daily/weekly updates.
• Local Search Grid: Heatmap of map pack visibility across a service area.
• Local SEO/GBP audits: Spot duplicates, NAP issues, and benchmark against competitors.
• Citation tracking & building: Audit, find gaps, and order directory submissions.
• Reputation management: Monitor and respond to reviews from 80+ platforms.
• GBP post scheduler: Plan and publish posts to keep profiles fresh.
• Competitor insights: Compare rankings and citations with local rivals.

Agency and client features

BrightLocal scales cleanly across locations and clients while keeping roll‑ups simple.

• Lead‑gen audit widget: Capture prospects via embedded, branded audits.
• Multi‑location management: Manage hundreds of locations from one dashboard.
• Roll‑up reporting: Aggregate KPIs across stores, regions, or brands.
• User access controls: Give clients view‑only or editor permissions per location.

Integrations and ecosystem

You’ll plug directly into the platforms that matter most to local presence and trust.

• Listings sync: Google, Bing, Facebook, and Apple support on applicable plans.
• Reviews network: Aggregate feedback from 80+ review sites.
• Enterprise API: Available on Enterprise for custom reporting and data flows.
• Share links & email: Lightweight distribution via white‑label URLs and scheduled emails.

Pricing and trial

Pricing scales by locations, so you only pay for what you manage.

• Track: $39/mo (annual: $29) — rank tracking, citation/GBP audits, white‑label reports.
• Manage: $49/mo (annual: $36) — adds listings sync and GBP post scheduling.
• Grow: $59/mo (annual: $44) — adds review management and generation.
• Costs increase with more locations (e.g., 11–20 locations: $74/$104/$134; 41–50: $186/$261/$336).
• Add‑ons: Citation Builder pay‑as‑you‑go (~$3.20 per citation; bulk ≈ ~$2), Listing Management ≈ ~$2.50 per listing on Manage/Grow.
• Trial: 14‑day free trial, no credit card, no auto‑charges.

Best for and key trade-offs

Best for agencies focused on local SEO, franchise rollouts, and reputation programs that need branded, location‑level visibility at scale.

• Strengths: Purpose‑built local features, white‑label dashboards, roll‑ups, review management.
• Trade‑offs: Not an all‑in‑one suite—no advanced content or technical SEO; you may pair it with separate crawlers or backlink tools.

5. Sitechecker (technical SEO with branded portals)

When you need clean technical insights your clients can actually act on, Sitechecker keeps the focus tight: crawl, monitor, fix, and report—with a branded portal clients can access without touching the underlying tools. It’s a pragmatic white label SEO platform that turns audits and rank data into client‑ready deliverables without adding process overhead.

What makes it white label

Sitechecker lets you put a branded face on technical SEO, from the app interface to scheduled exports and emails. Clients see your identity, not the vendor.

• Branded portal UI: Logo, favicon, and color scheme; optional custom domain on higher tiers.
• White‑label dashboards: Unified, branded views blending audit, rank, GSC, and GA data.
• Custom reports: Branded PDF/CSV/Google Sheets, on‑demand or scheduled.
• Lead capture widgets: Embeddable, branded SEO audit forms.
• Branded notifications: Send alerts and reports from your domain.

Core SEO capabilities

Built to surface issues and progress quickly, Sitechecker covers the technical and on‑page essentials with ongoing monitoring.

• Website crawler & monitoring: Scheduled crawls, uptime and meta change alerts, redirect/broken link checks.
• Rank tracking: Daily positions by engine, device, and location with trend snapshots.
• On‑page SEO checker: Page‑level recommendations for tags, headings, and structure.
• Backlink tracker: New/lost links and anchor health notifications.
• Keyword suggestions: Ideas from Google Autocomplete and current performance.
• GSC/GA4 dashboard: Unified visibility on clicks, impressions, and behavior.

Agency and client features

Designed for multi‑account workflows, it helps teams move from issue to fix to proof without spreadsheet heavy‑lifting.

• Multi‑site management: Unlimited projects (plan‑based limits apply) from one interface.
• Team roles: Add unlimited users with role‑based permissions for staff and clients.
• Automation: Scheduled reporting and alerting via email or Slack.
• Reusable templates: Standardize audits and report styles across accounts.
• API/exports: Pull raw data for custom dashboards or pipelines.

Integrations and ecosystem

You can keep your analytics and comms stack intact while piping insights where the team works.

• Google Search Console & GA4 for performance data.
• Slack alerts to surface issues in real time.
• Webhooks (Premium) for site monitoring events.
• CSV/Sheets/API for custom reporting and BI.

Pricing and trial

Straightforward tiers with an annual discount and an easy trial to validate fit.

• Basic — $69/mo: 5 sites, up to 10,000 pages, 1,000 keywords; GA/GSC, daily/local rank tracking, email alerts.
• Standard — $149/mo: 20 sites, 50,000 pages, 4,000 keywords; adds 24/7 monitoring, Slack alerts, branded PDFs, structured data checks.
• Premium — $349/mo: 50 sites, 200,000 pages, 8,000 keywords; adds white‑label app/domain, custom reports, webhook site monitoring.
• Enterprise — $999/mo: Unlimited scale; full white‑label, API, onboarding, SLA.
• Prices are over ~15% lower on annual billing. Trial: 14‑day free, no credit card.

Best for and key trade-offs

Best for agencies that lead with technical SEO and need a branded client portal plus reliable rank and monitoring—without adopting a sprawling suite. Pair it with your preferred keyword/backlink tools or reporting layer if needed.

• Strengths: Fast setup, client‑friendly branded portal, solid crawl/monitor stack, high data accuracy, Slack/webhook automation.
• Trade‑offs: UI can slow on huge datasets; advanced white‑label options sit on higher tiers; not a full all‑in‑one (limited research/backlink depth compared to larger suites).

6. Semrush (enterprise-grade suite with report white labeling)

Semrush is the heavyweight many clients already know by name. For agencies, its value is the depth of SEO data and tooling—paired with a polished reporting engine you can brand. While it’s not a fully re-skinned platform, its white‑label reporting lets you deliver executive‑ready documents and dashboards without exposing the vendor.

What makes it white label

Semrush focuses its white label on reporting, so you present insights under your brand while keeping Semrush out of the picture.

• White‑label reports (My Reports): Remove Semrush branding and use your identity.
• Branded themes: Custom covers, logos, colors, headers/footers, fonts, backgrounds.
• Drag‑and‑drop builder: Assemble reports with customizable widgets and images.
• Scheduled delivery: Send recurring emails from your domain on your cadence.
• Bulk cloning: Copy and update report templates across clients at speed.

Core SEO capabilities

You get a deep, battle‑tested toolkit suitable for complex, multi‑channel SEO programs.

• Keyword research (Keyword Magic): Massive query database with intent and difficulty.
• Position tracking: Daily ranks with SERP‑feature detection and competitor comparisons.
• Site audit: Technical checks including CWV, crawlability, schema, and broken links.
• On‑page checker: Recommendations versus top‑ranking pages.
• Backlink analytics: Referring domains, anchors, authority, historical trends.
• Competitor intel: Organic keywords, traffic estimates, and paid strategy insights.
• Content & local tools: Content optimization and GBP/local listings management.

Agency and client features

Semrush packages agency enablement so you can win, manage, and retain larger books of business.

• Agency Growth Kit: Client portal, lead generation tools, priority support, partner certs.
• Agency Partners Platform: Public profile to attract inbound opportunities.
• Templates & roll‑ups: Reusable dashboards and aggregate reporting across campaigns.
• API access (Business+): Pipe data into BI stacks and internal portals.

Integrations and ecosystem

• Looker Studio and BI: Build custom executive views.
• Broad third‑party ecosystem: Many marketing tools offer native Semrush integrations.
• Comprehensive API: Programmatic access for custom workflows.

Pricing and trial

Semrush sits at a premium tier; expect add‑ons if you want the agency extras.

• Pro: $139.95/mo | Guru: $249.95/mo | Business: $499.95/mo | Enterprise: custom.
• Annual discount: ~17% off.
• Free plan: Limited, forever.
• Trial: 7‑day trial (some promos extend to 14 days).
• Popular add‑ons: Additional seats ($45/seat), Lead Generation ($90), Local SEO ($30–$60), My Reports Suite ($10–$20), AI Toolkit ($99/domain).

Best for and key trade-offs

Best for mid‑to‑large agencies that need an enterprise‑grade toolkit and polished white‑label reports rather than a fully white‑labeled platform UI.

• Strengths: Unmatched breadth, executive‑ready reporting, Agency Growth Kit, rich integrations and API.
• Trade‑offs: White label is report‑centric (not full portal branding); add‑ons can inflate budget; data precision can lag specialized competitors in certain datasets.

7. Search Atlas (AI-forward SEO with white label dashboards)

Search Atlas blends end‑to‑end SEO tooling with client‑ready white labeling and a strong dose of AI. It’s newer than the big suites, but earns attention for features like local heatmaps, PR/outreach helpers, and early ChatGPT visibility tracking—wrapped in a branded portal clients can log into.

What makes it white label

You can deliver Search Atlas under your brand—from dashboard access to recurring reports—so clients see a cohesive experience, not a vendor.

• White‑label reporting and dashboards: Remove branding and present on your custom domain.
• Brand controls: Apply your logo, colors, and styling across client views.
• Branded scheduling: Automate report delivery with your sender identity.
• Lead‑gen widgets: Embed branded on‑site SEO audits to capture prospects.

Core SEO capabilities

Search Atlas covers the main SEO workflows with added AI and GEO depth to find and prove wins faster.

• Rank tracking: Daily positions across engines, locations, and devices.
• Site auditor: Crawl issues, speed, mobile usability, and metadata checks.
• Backlink analyzer: Quality, anchors, and growth trends.
• Content optimizer: Page scoring vs. competitors with AI‑assisted guidance.
• Keyword research: Volume, competition, and intent filters.
• Competitor tracking: Side‑by‑side organic performance monitoring.
• Local SEO heatmaps: Visualize proximity‑based visibility.
• PR & outreach tools: HARO AI and journalist outreach to earn links and mentions.
• ChatGPT visibility tracker: Early‑stage insight into LLM surfaceability.

Agency and client features

Built for recurring delivery, Search Atlas helps teams scale reporting while keeping clients informed without exposing settings.

• Multi‑client management: Centralize campaigns and assets.
• Team collaboration: Add users with permissions for staff and clients.
• Reusable report templates: Standardize deliverables across accounts.
• CRM integration & lead management: Sync prospects and track audit‑generated leads.

Integrations and ecosystem

You can plug it into your acquisition and measurement stack without rework.

• Google Search Console rank tracking, Google Ads integration, and GBP management.
• Custom domain dashboard for white‑label access.
• API (Enterprise): For data extraction and custom reporting.

Pricing and trial

Simple tiers map to site volume and seats; you can test the full platform before committing.

• Starter: $99/mo — 5 sites, 2 seats; AI content, local heatmaps, GSC tracking, Google Ads, GBP.
• Growth: $199/mo — 15 sites, 3 seats; adds Site Auditor, HARO AI, digital PR, batch competitor analysis.
• Pro: $399/mo — Unlimited sites, 5 seats; unlimited GSC keywords, AI generation, technical crawls, full white‑label dashboard.
• Enterprise: Custom — API, onboarding, SLA.
• Trial: 7‑day free trial (full access; cancel before auto‑renew to avoid charges).

Best for and key trade-offs

Best for agencies that want an AI‑forward, white‑label SEO platform with GEO and outreach tools—especially when client‑facing dashboards are non‑negotiable.

• Strengths: Branded client portal, local heatmaps, AI content/optimization, PR/outreach, generous Pro limits.
• Trade‑offs: Heavy reports can load slowly; limited real‑time alerts; keyword research depth trails the largest suites; newer platform maturity compared to incumbents.

8. Wincher (focused rank tracking with branded reporting)

Wincher is a specialist, and that’s the point: accurate, daily keyword tracking with a clean UI and client‑friendly reporting you can brand. If you already have crawlers, backlink tools, or local suites, Wincher slots in as the sharp, dependable rank‑tracking layer your clients can actually understand.

What makes it white label

Wincher’s white‑label options keep the vendor invisible while you share performance under your brand. Reports can be scheduled or shared on demand, and client views are simplified so stakeholders see what matters without the clutter.

• White‑label report sharing: Unbranded reports via direct URLs or scheduled email.
• Custom report branding: Add your logo, colors, and headers/footers to PDFs.
• Scheduled exports: Automate daily/weekly/monthly delivery under your brand.
• Client access controls: Grant read‑only access with limited permissions.
• Minimalist client view: A simplified interface that hides native navigation.

Core SEO capabilities

As a focused rank tracker, Wincher goes deep on positional data and the context around it. You get granular targeting, historical trends, and quick ways to spot gaps and wins.

• Daily rank tracking: Desktop and mobile, with language and location options.
• Local SERP tracking: Down to city or postal code for hyper‑local insight.
• Competitor tracking: Side‑by‑side rankings for the same keyword sets.
• Keyword grouping: Organize terms into clusters for clearer reporting.
• Historical trends: Long‑term charts and deltas for performance narratives.
• GSC integration: Compare rank data with Search Console performance.
• Keyword discovery: Find opportunities from your current footprint.

Agency and client features

Agencies get scale and control; clients get clarity. Wincher’s permissions and exports help you standardize deliverables without manual wrangling.

• Unlimited users per account: Add team members and clients freely.
• Project‑based access: Restrict who sees which domains.
• Flexible exports: CSV, Excel, and PDF for your reporting stack.
• WordPress plugin: View and manage tracking directly in WP.
• Role‑based visibility: Define manager, read‑only, or collaborator roles.

Integrations and ecosystem

Wincher plays nicely with the essentials and gives you hooks for custom workflows at higher tiers, so it’s easy to fit into your existing reporting and CMS processes.

• Integrations: Google Search Console and Google Analytics.
• CMS: Native WordPress plugin for in‑dashboard visibility.
• API (Standard+): Build custom dashboards and automations.

Pricing and trial

Transparent, keyword‑based tiers make it easy to forecast cost across clients. White‑label reporting is available on higher plans.

• Basic: €49/mo — up to 500 keywords, 10 websites.
• Standard: €89/mo — up to 1,000 keywords, unlimited websites, includes API and white‑label reports.
• Professional: €319/mo — up to 5,000 keywords, external users, project permissions, priority support.
• Enterprise: Custom.
• Trial: 7‑day free trial, no credit card.

Best for and key trade-offs

Best for agencies that want a focused, white‑label SEO platform for rank tracking and branded reporting without the bloat of an all‑in‑one. Pair it with your crawler, backlink tool, or local stack.

• Strengths: Fast setup, accurate local/geo tracking, client‑ready reports, WordPress plugin, generous user model.
• Trade‑offs: Not a full SEO suite; advanced analysis features are limited; some users note occasional lags in data refresh on heavy sets.

9. Serpstat (budget-friendly all-in-one with white label)

Serpstat aims to cover most day‑to‑day SEO tasks—research, audits, tracking, backlinks, and clustering—at prices that won’t crush margins. For agencies standardizing deliverables, it adds white‑label reporting and API access so you can present insights under your own brand while keeping costs predictable.

What makes it white label

Serpstat focuses its white label on how data is presented and reused, letting you package insights your way without exposing the platform.

• Branded reports: Customize and export reports without Serpstat branding.
• Custom‑styled charts: Apply your logo and color scheme to graphs.
• White‑label via API: Pipe Serpstat data into your own portal or dashboards.

Core SEO capabilities

You get a broad toolkit for discovery, execution, and optimization—enough to run most campaigns end‑to‑end.

• Keyword research: Volume, difficulty, CPC, and related terms.
• Rank tracking: Daily positions with competitor, device, and geo segmentation.
• Site audit: Technical checks for crawlability, broken links, metadata, and mobile.
• Backlink analysis: Referring domains, anchors, toxicity, and growth trends.
• Keyword clustering: Auto‑group terms into topics for content planning.
• Content analysis: On‑page comparisons versus top results.
• Missing keywords: Reveal competitor terms you don’t rank for.

Agency and client features

Built to scale across accounts, Serpstat includes the controls and automations agencies need to keep delivery consistent.

• Multi‑project management: Handle unlimited client sites on higher tiers.
• Team roles & permissions: Share access safely across staff and clients.
• Scheduled reporting: Automate branded report delivery.
• API access: Pull data into BI tools or client portals.
• Bulk tools: Mass audits, batch keyword and backlink analysis.

Integrations and ecosystem

Serpstat leans on exports and its API so you can plug data into existing reporting flows and portals.

• API for white‑label builds and automation.
• CSV exports for flexible reporting pipelines.

Pricing and trial

Straightforward tiers keep budgeting simple, with higher plans unlocking agency‑grade quotas and white label.

• Individual — $69/mo: 5 projects, 100 searches/day; core tools.
• Team — $129/mo: Unlimited projects, 500 searches/day; adds API, AI tools, batch analysis, share access, scheduled reports.
• Agency — $499/mo: Unlimited projects, 5,000 searches/day; includes white‑label reports, phone support, data engineering, full features.
• Enterprise: Custom pricing.
• Discounts: Summer/annual deals around ~20% off (vendor promos).
• Trial: 7‑day free trial. No free plan.

Best for and key trade-offs

Best for cost‑conscious agencies that want a white label SEO platform covering the essentials—research, audits, tracking, backlinks, and clustering—without piecing together multiple tools.

• Strengths: Broad feature set for the price, API access, batch tooling, easy onboarding.
• Trade‑offs: Limited report customization for white‑label outputs; reports can load slowly on heavier datasets; depth trails top‑tier suites in some areas.

10. DashThis (multi-source reporting with custom domains)

DashThis isn’t an all‑in‑one SEO tool—it’s a reporting engine that unifies data from 30+ sources into clean, branded dashboards clients love. If your agency already has rank trackers, crawlers, and local tools, DashThis becomes the white label layer that pulls everything together under your domain.

What makes it white label

You can strip vendor branding end‑to‑end and share dashboards from your own URL and sender address, giving clients a seamless, agency‑owned experience.

• Custom domain: Host dashboards at reports.yourbrand.com.
• Brand removal: Eliminate “Powered by DashThis” across views.
• Custom email sender: Schedule reports from your email/domain.
• Brand themes: Use preset or custom color themes and styling.
• Logo injection: Add your (or clients’) logos to dashboards/PDFs.

Core SEO capabilities

DashThis centralizes SEO KPIs rather than generating them, turning raw data into usable insights and executive‑ready visuals.

• Multi‑source SEO data: GA/GA4, Search Console, Ahrefs, Moz, Semrush, and more.
• Preset SEO widgets: Organic traffic, rankings, CTR, backlinks, speed, etc.
• Custom widgets: Build your own KPI blocks and reuse them.
• Automated scheduling: Send PDF/HTML dashboards on a cadence.
• SEO templates: Ready‑made layouts to launch fast.

Agency and client features

Built for scale, it keeps delivery efficient across many accounts and stakeholders.

• Unlimited users and clients: No seat policing.
• Dashboard cloning: Replicate setups for faster onboarding.
• Role‑based access: View or edit permissions per stakeholder.
• Comments/annotations: Add narrative directly in dashboards.
• AI Insights (beta): Auto‑highlights trends and anomalies.

Integrations and ecosystem

DashThis fits inside existing stacks and fills gaps without replatforming.

• 34+ native integrations across SEO, analytics, and social.
• CSV & Google Sheets for any other data.
• API for custom sources and automations.
• Link/PDF/email sharing for painless client distribution.

Pricing and trial

Simple tiers scale by number of dashboards; white label unlocks at the second tier.

• Individual: $49/mo (3 dashboards).
• Professional: $159/mo (10 dashboards) — adds full white label with custom domain/email.
• Business: $309/mo (25), Standard: $479/mo (50), Enterprise: $739/mo (100).
• Trial: 15‑day free trial (white label available starting on Professional).

Best for and key trade-offs

Best for agencies that want a white label SEO platform for consolidated, branded reporting—especially when data lives across multiple tools.

• Strengths: Excellent custom reporting, broad integrations, unlimited users, fast cloning.
• Trade‑offs: UX can feel unintuitive at first; pricing can rival all‑in‑ones that include basic reporting.

11. ReportGarden (template-driven reporting for agencies)

ReportGarden is a reporting-first platform built for agencies that want to package SEO, PPC, and social performance into branded, client-ready deliverables without rebuilding dashboards from scratch. If your team prefers polished templates over manual Looker Studio builds, ReportGarden’s template library and white-label portal make it a practical alternative that speeds up recurring reporting.

What makes it white label

ReportGarden centers branding at both the portal and report level so clients experience your agency—not the vendor—at every touchpoint.

• White‑label portal branding: Customize the client portal with your logo, colors, and a custom domain so the vendor is invisible.
• Custom report templates: Design branded cover pages, headers, footers, fonts, and color schemes across reports to keep presentation consistent.

Core SEO capabilities

This is a reporting layer, not an all‑in‑one SEO suite. It consolidates SEO KPIs alongside PPC and social data so you can communicate results clearly and consistently.

• SEO performance snapshots: Present organic traffic, visibility, and on‑site metrics in clean, reusable layouts.
• Template‑driven builds: Use pre‑made kits for full reports or individual sections to standardize deliverables.
• Automated reporting: Generate recurring reports without manual assembly each month.

Agency and client features

ReportGarden helps agencies move faster with repeatable assets while giving clients an always‑on, branded view of performance.

• Client portal access: Share live, branded dashboards without exposing tool settings.
• Modular templates: Mix full‑report templates with section kits (e.g., headers/footers) for faster assembly.
• Manual customization: Tweak templates when campaigns require bespoke narratives.

Integrations and ecosystem

ReportGarden connects to major marketing data sources so you can centralize performance across channels under one branded roof.

• Multi‑channel inputs: Pull data from PPC, social, and SEO sources to create unified reports.
• Flexible distribution: Share via the client portal and export branded reports for stakeholders.

Pricing and trial

Our sources do not list current pricing or trial terms for ReportGarden. Expect tiered plans oriented around reporting scale and features; confirm up‑to‑date pricing and any trial availability directly with the vendor.

Best for and key trade-offs

Best for agencies that want a white label SEO reporting platform with a strong, template‑first workflow—especially if Looker Studio’s visualization limits slow you down.

• Strengths: Template library for fast builds, fully branded portal and reports, covers SEO/PPC/social in one place.
• Trade‑offs: Reporting‑only (you’ll still need separate tools for rank tracking, audits, and backlinks); customization is faster than BI tools but less open‑ended than a full custom data stack.

12. AgencyAnalytics (client-ready dashboards and portals)

AgencyAnalytics is built for agencies first: a client‑ready dashboard and portal you can brand end‑to‑end, plus reporting that looks polished without hours in a BI tool. If you want a white label SEO platform that centralizes SEO, PPC, and social KPIs with minimal setup, this one is easy to standardize across accounts.

What makes it white label

You can present a fully branded experience from login to report delivery, so clients see your agency—not the vendor. Branding controls are straightforward, which makes rollout fast across many portals.

• Full white labeling: Available from the middle‑tier plan (branding included).
• Custom branding: Logo, colors, and custom domain options for portals.
• Client portal: Completely customizable, client‑facing dashboards.
• Report branding: 100% white‑labeled PDF and interactive reports.
• Email customization: Automated reports can be sent with your branding.

Core SEO capabilities

AgencyAnalytics covers the reporting‑grade SEO essentials. It won’t replace deep research suites, but it tracks the KPIs clients expect and wraps them in clean visuals.

• Keyword tracking: Daily rank tracking for Google and other engines.
• Site audits: Technical SEO checks with prioritization.
• Backlink analysis: Basic backlink monitoring.
• Competitor tracking: Side‑by‑side comparisons.
• Reporting automation: Scheduled reports on your cadence.

Agency and client features

Built‑in roles, templates, and workflows help you scale reporting without reinventing process. Clients get clarity; your team gets speed.

• Multi‑user management: Role‑based permissions for teams and clients.
• Client management: Lightweight CRM‑style organization.
• Collaboration: Task assignment and workflows.
• Data visualization: Drag‑and‑drop dashboards and reusable layouts.

Integrations and ecosystem

With 70+ native integrations and API access, it slots into most agency stacks and reduces manual stitching between tools.

• 70+ integrations: Google Analytics, Shopify, Twitter, LinkedIn, and more.
• API access: For custom integrations and automation.
• Client portal embedding: Easy to surface metrics where clients log in.

Pricing and trial

Pricing is approachable for smaller teams and scales up as you add clients. White label is included once you’re past the entry plan.

• Base cost: ~$12/month (basic) and ~$18/month (with white labeling).
• Billing: Monthly or annual (discounts on annual).
• Trial: 14‑day free trial to test the platform before committing.

Best for and key trade-offs

Best for small to mid‑size agencies that want a fast, reliable white label SEO reporting hub and branded portals without building a BI stack.

• Strengths: Quick rollout, excellent client portals, strong dashboard customization, broad integrations, fair pricing.
• Trade‑offs: Backlink features are basic; not a deep all‑in‑one; occasional connector hiccups reported by users—keep a light QA step before delivery.

Make the right pick for your agency

Shortlist by your services and delivery model first: full-suite control (SE Ranking, WebCEO, Semrush), local firepower (BrightLocal), technical clarity (Sitechecker), rank precision (Wincher), or reporting hub (DashThis, AgencyAnalytics, ReportGarden). Then score each against what clients actually see and what your team needs daily: custom domain/portal/email branding, API and Looker/BI options, roll‑ups, user permissions, and the real cost drivers (per‑location/keyword, add‑ons, usage overages, extra seats).

Run a 30‑day pilot with two clients, standardize a report template, and pressure‑test automation and alerts before rolling out. Pair a specialist tool with a reporting layer if that keeps costs predictable without losing clarity. And if consistent content is your bottleneck, plug an invisible engine into your stack—use RankYak to auto‑research, plan, write, and publish under your brand while your team focuses on strategy and links.