Google SERP Preview
Paste a title tag and a meta description, or load them from a page you have already published, and see the search result Google would show on desktop and on mobile. The preview cuts by pixel width the way Google does, rather than by a character count that gets the cut-off wrong.
The title tag and the meta description are the two tags Google reads for a search result. Edit either one and both previews update as you type.
Writing a snippet that earns the click
A snippet has one job: to be the most obviously correct answer among ten. That is usually less about persuasion than about specificity. "Robots.txt Tester and Validator" beats "The Ultimate Guide to Robots.txt" for someone who wants to test a file, because it names the thing they came to do.
Front-load the part that matches the query. Both the pixel limit and the reader's attention run out from the left, so a title that opens with your brand spends its most valuable space on the word least likely to be searched. Keep the brand at the end, where truncation costs least.
Write the description as the sentence you would say if someone asked why they should click. Google bolds the words that match the query, so a description that uses the searcher's own phrasing arrives visually pre-highlighted, which is worth more than any adjective you could put there instead.
Frequently Asked Questions
On desktop, a title is cut at roughly 600 pixels and a description at roughly 990 pixels, both on a result that sits in a fixed column. Mobile gives more room rather than less, even though the screen is smaller, because Google wraps a mobile title onto a second line and runs the description over more lines: roughly 920 pixels for the title and 1,300 for the description. Desktop is therefore the tighter of the two, and a snippet that fits there fits everywhere, which is why the meters read against it.
Because Google truncates by rendered width, and characters are not the same width. "WILL THIS FIT" takes far more room than "will this fit" at the same character count. A character limit is a rough proxy; the pixel measurement above is the thing itself.
Often, but not always. Google rewrites titles when it judges another heading on the page fits the query better, and it rewrites descriptions more frequently still. Writing a title that plainly matches the query, and a description that answers it, is what makes a rewrite least likely.
Google bolds words in the snippet that match the searcher's query. Enter a target keyword above and the preview bolds it the same way, which shows how much of your description will visually connect to the search. That bolding is a real part of why a matching description earns more clicks.
Yes. Enter the URL and the preview fills itself from the live page, so you may see how it renders today before deciding what to change. For a whole site at once, the meta tag checker takes a list of URLs and scores them together.
Related tools
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