Check your content's reading level using proven readability formulas. Ensure your writing matches your target audience.
Readability directly impacts user engagement, time on page, and bounce rate - all factors that can influence your search rankings. Content that's too difficult causes readers to leave, while content that's appropriately pitched keeps them engaged.
Target readability: For most web content, aim for a Flesch Reading Ease score of 60-70 (8th-9th grade level). Technical content can be higher, but rarely should exceed college level unless writing for specialists.
Scores range from 0-100, with higher scores indicating easier text. A score of 60-70 is considered ideal for most web content.
Represents the US school grade level needed to understand the text. A score of 8 means an 8th grader could understand it.
Estimates years of formal education needed to understand the text on first reading. Focuses heavily on complex words (3+ syllables).
For most web content, aim for a Flesch Reading Ease score between 60-70 (8th-9th grade level). This ensures your content is accessible to the majority of adults while still being professional. Blog posts, landing pages, and marketing copy perform best at this level.
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