How an HR consultancy became the answer its clients search for
Clients search before they ever pick up the phone. RankYak answered those searches one article a day, in the firm's own voice: 247 articles, and organic traffic up 632%, to 2,558 visitors a month.
Background
Consulting runs on trust, and trust starts long before the first call. This firm advises growing small businesses on HR: compliance, handbooks, hiring, the conversations founders lose sleep over. Prospective clients type those questions into Google first, and an article answers each one, whether the firm wrote it or a competitor did.
The gap between a firm's expertise and its search presence is usually content. The partners have the answers; nobody has time to write them down, week after week.
How RankYak did it
The firm described its voice once: authoritative, plainspoken, human, no HR jargon. RankYak's keyword research mapped what its clients search for into hundreds of keyword clusters, and every article is written in that voice.
The cadence was one researched article a day: 247 articles in all. And nothing went live unseen: each one landed in the firm's WordPress as a draft, reviewed and published by the team. Full automation and full editorial control, at the same time.
The result
Organic traffic grew 632% in eight months, to 2,558 visitors a month. For a consulting firm those are not casual readers: someone searching an HR question is either doing the work themselves or deciding who to hire for it.
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