12 Best Content Calendar Tools for 2025: Features & Prices

You need to publish content consistently but managing multiple platforms feels like juggling chainsaws. Spreadsheets become messy. Deadlines get missed. Your team asks where that post went. Again. Without a proper system to plan and schedule everything in one place your content strategy falls apart.

This guide breaks down 12 content calendar tools that actually work. You'll see what each platform does, who it's built for, and what it costs. By the end you'll know exactly which tool fits your workflow whether you're managing social media solo, coordinating with a team, or running an agency with multiple clients.

1. RankYak

RankYak combines SEO automation with content planning to help you build organic traffic on autopilot. Unlike traditional content calendar tools that just schedule posts, RankYak discovers high-potential keywords, creates optimized articles, and publishes them automatically to your site. You get a daily content roadmap that decides which topics to target based on your niche and search opportunities.

How RankYak works

The platform starts by analyzing your website and identifying keyword opportunities that can actually rank. It builds a content plan around those keywords and generates one SEO-optimized article per day (up to 5,000 words) complete with featured images. Articles follow Google's helpful content guidelines and include proper structure, internal linking, and citations. RankYak then publishes directly to WordPress, Shopify, Webflow, or your custom CMS without you lifting a finger. You can manage multiple sites from one dashboard and track which content ranks in both Google and AI chat platforms like ChatGPT.

Who RankYak is best for

Small to medium businesses struggling with consistent content output find RankYak eliminates the time drain of manual SEO. Entrepreneurs who lack resources for in-house teams or expensive agencies get a complete solution that handles keyword research through publishing. Content marketers managing multiple sites appreciate the multi-site management feature and automated workflow. SEO consultants and agencies can use it to scale client work without hiring additional writers or SEO specialists.

RankYak reduces time on SEO tasks by 90% while producing 3x more content that ranks.

RankYak pricing

RankYak costs $99 per month with all features included in one plan. You get daily article generation, automatic publishing, keyword discovery, backlink building, and multi-site support. A 3-day free trial lets you test the platform with no credit card required and you can cancel anytime.

2. Planable

Planable specializes in social media content planning with a focus on team collaboration and client approvals. The platform gives you multiple calendar views to visualize your content strategy and makes it simple to get sign-off before anything goes live. You can schedule posts across nine major platforms including Instagram, Threads, Facebook, X, LinkedIn, Pinterest, TikTok, YouTube, and Google My Business.

How Planable works

You start by creating posts in Planable's visual editor then placing them on the calendar using drag-and-drop functionality. The platform offers four different views: calendar, feed, list, and grid so you can see your content strategy from every angle. Custom labels help you organize posts by campaign, client, or category. Team members can leave in-context comments and suggestions directly on posts while internal notes keep internal discussions separate from client feedback. Once content gets approved through the multi-level workflow, Planable automatically publishes it to your connected social accounts. The unified inbox collects all comments and mentions from your social platforms in one place so you can respond without switching between apps.

Planable's approval workflows eliminate the endless email chains and spreadsheet chaos that plague agency content planning.

Who Planable is best for

Marketing agencies juggling multiple client accounts benefit from Planable's workspace organization and approval features. Social media managers who need client sign-off before publishing find the approval workflows save hours of back-and-forth communication. Content teams that collaborate remotely use the commenting and suggestion tools to refine posts together before scheduling.

Planable pricing

Planable charges $33 per month per workspace when paid annually. You get access to all features including multi-level approvals, analytics, and auto-publishing after the free trial period. The pricing structure works well if you manage several distinct brands or clients since each workspace operates independently.

3. Hootsuite

Hootsuite delivers full-cycle content management for teams that need more than basic scheduling. The platform combines a visual calendar with analytics, social listening, and a centralized inbox where you manage all your social conversations. You can handle everything from planning and publishing to monitoring brand mentions and responding to customers without leaving the dashboard.

How Hootsuite works

The color-coded calendar shows which posts go to which platforms at a glance. You create content in Hootsuite's composer, schedule it to specific dates and times, or add posts to bulk scheduling queues that automatically publish based on optimal timing. Direct publishing works across Instagram, Facebook, LinkedIn, X, YouTube, Pinterest, and TikTok so your content goes live without manual intervention. The unified social inbox collects all tags, mentions, and direct messages in one feed so you can respond faster and keep conversations from falling through the cracks. Built-in social listening tools track brand mentions and industry keywords to help you stay on top of what people say about your company or competitors.

Hootsuite's bulk scheduling saves agencies hours when managing high volumes of content across multiple client accounts.

Who Hootsuite is best for

Marketing teams managing enterprise-level social presence benefit from Hootsuite's comprehensive feature set. Agencies that need white-label capabilities and advanced approval workflows find the Enterprise plan provides the collaboration tools required for client work. Brands focused on customer engagement through social channels use the unified inbox and social listening features to maintain responsive communication at scale.

Hootsuite pricing

Hootsuite starts at $99 per month for the Professional plan which includes one user and 10 social accounts. The Team plan costs more and adds collaboration features for up to three users. Approval workflows only come with the Enterprise plan which requires custom pricing based on your specific requirements.

4. Buffer

Buffer keeps content calendar tools simple with a straightforward scheduling platform that includes built-in analytics and automated reporting. The platform handles batch scheduling across major social networks and identifies optimal posting times based on when your audience engages most. You can manage social conversations through the unified inbox and generate client reports automatically instead of compiling data manually each month.

How Buffer works

You create posts in Buffer's composer and schedule them individually or use bulk scheduling to queue multiple pieces of content at once. The platform automatically suggests the best times to publish based on your historical engagement data so your content reaches audiences when they're most active. Buffer supports Instagram, Facebook, X, LinkedIn, TikTok, and Pinterest with direct auto-publishing that eliminates the need for manual posting. The analytics dashboard tracks performance metrics across all connected accounts and generates custom reports that you can share with stakeholders or clients. Content insights show posting frequency patterns and engagement trends to help you refine your strategy over time.

Buffer's automated reports save marketing teams hours of manual data compilation every month.

Who Buffer is best for

Solo marketers and small teams looking for no-frills scheduling without overwhelming features appreciate Buffer's clean interface and straightforward workflow. Content creators managing a handful of social accounts benefit from the free tier that covers basic scheduling needs. Agencies working with budget-conscious clients find the Agency plan provides solid value with channel packages and reporting capabilities.

Buffer pricing

Buffer offers a free plan that includes scheduling for three social channels with basic analytics. The Agency plan costs $120 per month and covers 10 channels with full analytics and reporting features. Individual paid plans start lower but scale based on the number of channels you need to manage.

5. Sprout Social

Sprout Social packs comprehensive social media management capabilities into a single platform built for teams with serious budgets. The tool combines a visual content calendar with competitive intelligence, audience research, and reporting features that go deeper than basic scheduling platforms. You get advanced analytics that track ROI, social listening to monitor brand conversations, and collaboration tools designed for enterprise-scale operations across Facebook, Instagram, LinkedIn, Pinterest, TikTok, X, and YouTube.

How Sprout Social works

The visual calendar lets you plan and schedule posts across all connected accounts with color-coded indicators showing which content goes to which platform. You can schedule individual posts or batch schedule campaigns to publish automatically at optimal times. The platform overlays audience activity data directly in the calendar so you see when your followers engage most. Analytics dashboards provide competitive analysis that benchmarks your performance against rivals, audience demographics that reveal who follows you, and engagement tracking that measures campaign effectiveness. Collaboration features include approval workflows where team members review content before it goes live and shared calendars that keep everyone aligned on publishing schedules.

Sprout Social's competitive analysis and audience insights provide strategic direction that basic content calendar tools can't match.

Who Sprout Social is best for

Large marketing teams managing enterprise social presence benefit from Sprout Social's comprehensive analytics and reporting capabilities. Agencies with high-value clients who demand detailed performance insights and competitive intelligence find the investment worthwhile. Brands focused on data-driven strategy use the audience research and benchmarking tools to refine their approach and justify social media spending to executives.

Sprout Social pricing

Sprout Social starts at $249 per month for the Standard plan which covers five social accounts but excludes approval workflows and competitive reports. The Professional plan costs $399 per month and adds competitive analysis with approval features. Advanced and Enterprise tiers cost more with custom pricing based on your team size and feature requirements.

6. CoSchedule

CoSchedule functions as a multimedia content calendar that tracks social media, blog posts, media releases, and all marketing efforts in one visual timeline. The platform recently added auto-publishing capabilities and provides analytics to measure campaign performance across channels. You can organize your entire marketing strategy through drag-and-drop scheduling that makes it easy to spot gaps in your content calendar and adjust priorities quickly across Facebook, Instagram, YouTube, LinkedIn, X, TikTok, and Pinterest.

How CoSchedule works

The editorial calendar displays all marketing activities for each client in a unified timeline where you can see blog content, social posts, and campaign launches side by side. You create content pieces, assign them to specific dates, and reschedule by dragging items to new slots when plans change. CoSchedule automatically publishes scheduled posts to your connected social accounts at the designated times. Analytics include engagement tracking for individual posts, campaign performance reports that measure overall initiative success, and profile analysis that shows how your social presence grows over time. The visual layout helps you identify scheduling conflicts and maintain consistent messaging across all marketing channels.

Who CoSchedule is best for

Marketing teams managing cross-channel campaigns benefit from seeing social media, blog content, and other initiatives together in one calendar view. Content creators who publish across multiple formats appreciate the unified planning approach that prevents channel overlap. Brands running coordinated launches use CoSchedule to align timing across different content types and platforms without juggling separate content calendar tools.

CoSchedule pricing

CoSchedule offers a free calendar for basic planning without publishing features. The Social Calendar costs $29 per month per user and includes auto-publishing with analytics but excludes approval workflows. The Content Calendar requires custom pricing based on team size and features. Collaboration tools like commenting work in the Social Calendar but approval workflows only come with CoSchedule's full Suite.

7. SocialPilot

SocialPilot delivers a cost-effective scheduling platform that balances robust features with accessible pricing for growing teams and agencies. The tool simplifies content planning with a visual calendar that shows your entire publishing schedule across Facebook, Instagram, LinkedIn, X (Twitter), and Pinterest. You get bulk scheduling capabilities that save time when managing high volumes of posts and AI-powered timing recommendations that optimize when your content goes live based on audience activity patterns.

How SocialPilot works

The platform displays all scheduled posts in an intuitive calendar layout where you can see exactly what publishes when across all connected accounts. You create posts individually or upload batches using the bulk scheduling feature that processes multiple pieces of content at once. SocialPilot's AI analyzes your historical engagement data to suggest optimal posting times that maximize reach and interaction with your audience. Collaborative workflows let team members create draft content that moves through approval stages before going live. The analytics dashboard tracks performance metrics including engagement rates, reach, and audience growth so you can measure what content works best.

SocialPilot's bulk scheduling and affordable pricing make it ideal for agencies managing multiple client accounts without breaking the budget.

Who SocialPilot is best for

Small agencies working with budget-conscious clients benefit from SocialPilot's feature set at a fraction of what enterprise content calendar tools cost. Teams managing multiple social accounts appreciate the bulk scheduling that speeds up repetitive tasks. Businesses scaling their social presence use the collaborative approval workflows to maintain quality control without bottlenecking the content creation process.

SocialPilot pricing

SocialPilot starts at $25 per month for the entry-level plan with basic scheduling and analytics features. Two additional tiers provide more accounts and advanced capabilities at higher price points. The platform offers lower per-user costs compared to premium alternatives while still delivering essential content calendar functionality.

8. Asana

Asana brings project management capabilities into content calendar tools by combining task tracking with calendar views that show your entire content pipeline. The platform helps marketing teams coordinate content production from brainstorming through publishing with automated workflows and customizable dashboards. You can see upcoming content, track ownership, and manage dependencies between related tasks.

How Asana works

You create content tasks in Asana and organize them into projects representing different campaigns or publishing channels. The calendar view displays all scheduled content with visual indicators showing deadlines, assignees, and status. Custom rules automate steps like assigning review tasks when someone marks a draft complete or sending notifications when approval deadlines approach. AI-powered smart fields automatically categorize and label content based on workflow patterns. Dashboards pull data from multiple projects to give you a complete view of everything publishing across channels. Asana connects with Google Workspace and Microsoft 365 so teams can attach drafts and finalize content without switching platforms.

Asana's automation rules eliminate the manual handoffs that slow down content production and cause bottlenecks.

Who Asana is best for

Marketing teams managing complex content workflows with multiple contributors and approval stages benefit from Asana's project management foundation. Content creators who need to track tasks beyond just scheduling posts appreciate managing the entire production process from ideation through publication. Teams already using Asana for other projects can consolidate their content planning in the same platform.

Asana pricing

Asana offers a free Personal plan that covers basic task and calendar features for individuals or small teams. The Starter plan costs $10.99 per user per month when billed annually and adds timeline views, workflow automation, and advanced search. Higher tiers provide features like advanced reporting at increasing price points.

9. Airtable

Airtable transforms into a custom content calendar through its low-code database platform that lets you build exactly the workflow your team needs. Unlike rigid content calendar tools, Airtable provides the building blocks to create tailor-made solutions for content planning, approval tracking, and cross-functional collaboration. You start with blank databases and construct your ideal system using customizable views, automated workflows, and third-party integrations.

How Airtable works

You build your content calendar from scratch using custom databases that structure information exactly how your workflow demands. Create fields for publish dates, channels, assignees, approval status, and any other data points relevant to your process. Multiple view options including calendar, grid, kanban, and gallery let you visualize content from different angles depending on what you need to see. Automated trigger actions handle routine tasks like sending approval requests when drafts reach completion or notifying team members about upcoming deadlines. Link Airtable with tools like Zapier to add publishing functionality since the platform doesn't auto-publish content natively.

Airtable's customization capabilities let teams build content calendars that match their exact processes instead of forcing workflows into pre-built templates.

Who Airtable is best for

Marketing teams with specific workflow requirements that standard content calendar tools can't accommodate benefit from Airtable's flexibility. Agencies managing diverse client needs appreciate building unique calendar systems for each account. Technical teams comfortable with database concepts and automation find Airtable provides the control needed to optimize every aspect of content planning.

Airtable pricing

Airtable offers a free version with basic features for small teams testing the platform. Paid plans start at $24 per month per user with enhanced automation, expanded record limits, and advanced features. Higher tiers provide additional capabilities at increasing costs.

10. Notion

Notion combines workspace management with content planning through its flexible database system that adapts to your workflow. The platform started as a project management tool but teams now use it to build custom content calendars that track social posts, blog articles, and multimedia campaigns. You get a modular system where templates, databases, and calendar views work together to organize your entire content strategy alongside team projects, meeting notes, and documentation.

How Notion works

You start with Notion's social media calendar template or build your own content database from scratch using customizable properties. Add fields for publish dates, content types, platforms, status tags, and any other metadata your workflow requires. The calendar view displays all scheduled content visually while list and table views provide different perspectives on the same information. Notion's AI assistant helps generate caption ideas and draft copy when you select a date and enter a prompt. Switch between workspaces to separate different clients or brands while keeping everything accessible from the main dashboard. The platform connects with thousands of templates made by other users so you can import proven structures instead of starting from zero.

Notion's flexibility lets teams manage content calendars alongside all other marketing initiatives in one unified workspace.

Who Notion is best for

Marketing teams managing diverse content types beyond just social media benefit from Notion's ability to track blog posts, campaigns, and projects together. Collaborative teams appreciate the commenting features and shared workspaces that keep everyone aligned. Small businesses looking for a free content planning solution find Notion provides robust capabilities without paid content calendar tools.

Notion pricing

Notion offers a free plan that includes unlimited pages and blocks for individuals or small teams. Paid plans start at $10 per month per user when billed annually and add advanced permissions, version history, and priority support. The platform saves 20% when you choose yearly billing over monthly payments.

11. Canva Pro

Canva Pro adds content calendar tools with scheduling capabilities to its popular design platform. You create visual content in Canva's editor and schedule posts directly to social platforms without switching apps. The platform combines design and publishing so teams can maintain consistent branding while managing their content calendar from the same workspace where graphics get created.

How Canva Pro works

You design social media posts, stories, and graphics using Canva's drag-and-drop editor with access to millions of stock photos, templates, and brand kit elements. The Content Planner feature displays your scheduled posts in a calendar view where you can arrange publishing dates across Facebook, Instagram, LinkedIn, Pinterest, TikTok, and X. Preview how content appears on each platform before scheduling and adjust timing by dragging posts to different dates. Canva automatically publishes your designs at the scheduled times without requiring manual intervention.

Canva Pro combines design and scheduling in one workspace, eliminating the need to export files between separate tools.

Who Canva Pro is best for

Small businesses managing basic social media scheduling while creating their own graphics benefit from having design and calendar features bundled together. Content creators who already use Canva for visual design appreciate the convenience of scheduling without exporting files to separate content calendar tools. Teams focused on visual consistency use the brand kit integration to ensure all scheduled content matches style guidelines.

Canva Pro pricing

Canva Pro costs $14.99 per month for one user or $10 per month when billed annually. The plan includes unlimited design elements, brand kit features, and content scheduling capabilities. Teams can upgrade to Canva for Teams at higher price points that add collaboration features.

12. Google Sheets

Google Sheets offers the simplest entry point into content calendar tools without any cost. This familiar spreadsheet platform lets you build custom calendars tailored to your exact workflow using formulas, filters, and templates you can find online. You create columns for publish dates, channels, content status, and any other information relevant to your process. The platform works entirely in your browser and includes real-time collaboration so teammates can edit the same calendar simultaneously.

How Google Sheets works

You start by creating a spreadsheet template with columns for everything you need to track: dates, platforms, post copy, asset links, status, and team members responsible. Hundreds of pre-made social media calendar templates exist online that you can import and customize instead of building from scratch. Color-coding helps visualize which content goes to which platform while filters let you view specific channels or date ranges. Formulas automatically calculate metrics like posts per week or track whether you've hit monthly targets. The built-in comment feature lets team members discuss individual posts or leave feedback.

Who Google Sheets is best for

Solo marketers or bootstrapped startups testing content calendar tools for the first time benefit from the zero-cost approach without feature overwhelm. Small teams comfortable with spreadsheets appreciate the complete customization control that lets you design exactly the workflow you need. Content creators managing basic publishing schedules use Sheets when they don't require automated publishing or built-in analytics.

Google Sheets gives you total flexibility to build any calendar structure without paying for features you don't need.

Google Sheets pricing

Google Sheets costs nothing for individual users with a Google account. The platform includes unlimited spreadsheets with standard collaboration features. Businesses needing advanced security or support can upgrade to Google Workspace starting at $6 per month per user.

Final thoughts

You now have twelve content calendar tools to consider based on your workflow, budget, and team size. Some platforms focus purely on social scheduling while others combine project management with content planning. Your choice depends on whether you need collaborative approval workflows, direct publishing capabilities, or advanced analytics to measure campaign performance.

Most tools solve scheduling but still require you to create content manually. That's where the bottleneck lives. If you want to eliminate the entire content creation grind from keyword research through publishing, RankYak automates your SEO workflow by generating optimized articles daily and publishing them automatically. You get consistent content output without the time drain of managing writers, tracking deadlines, or worrying about optimization.