Your website could be losing traffic right now because of fixable on-page issues you don't even know exist. Missing meta descriptions, slow page speeds, broken internal links, duplicate content, these problems quietly tank your rankings while you focus on creating content. Finding and fixing them manually takes hours of tedious checking across every page. An on-page SEO audit tool automates this process, scanning your site in minutes to surface technical and content issues that keep you from ranking higher.
This guide covers 16 of the best on-page SEO audit tools available right now, including both free options and paid platforms worth the investment. You'll learn what each tool actually checks, how they work in practice, who they're built for, and what you'll pay (if anything). Whether you need a quick free scan of a single page or comprehensive daily monitoring of an entire site, you'll find the right tool for your specific needs here, from bare-bones basics to advanced automation that fixes issues for you.
RankYak takes a different approach than traditional on-page SEO audit tools by combining automated auditing with continuous content optimization. Instead of just scanning your site once and handing you a report, this platform monitors your pages daily, identifies ranking opportunities, and automatically publishes optimized content to fix gaps. You get both the diagnostic features of a standard audit tool and the automated execution that most platforms skip entirely.
The platform analyzes your existing content structure, identifies keyword gaps, and evaluates how well your pages align with search intent. RankYak examines meta descriptions, title tags, header hierarchy, internal linking patterns, and content depth across your site. It also checks for technical issues like slow page speeds and missing schema markup while comparing your pages against top-ranking competitors to find what you're missing.
You connect your website through WordPress, Shopify, Webflow, or other supported platforms, and RankYak begins scanning. The system creates a daily content roadmap based on audit findings, generates fully optimized articles targeting identified keyword gaps, and publishes them automatically to your site. Each article includes proper internal links, structured headings, and optimized metadata without requiring manual review or editing.
RankYak handles the entire cycle from identifying problems to publishing fixes, making it more of an automated SEO manager than a traditional audit tool.
Small to medium businesses that lack dedicated SEO teams find the most value here. If you understand SEO basics but don't have time for daily optimization tasks, RankYak handles the execution while you focus on strategy. Content marketers managing multiple sites also benefit from the multi-property dashboard.
The single plan costs $99 per month and includes all features with no tiered pricing confusion. You get a 3-day free trial with full access to test the platform, and you can cancel anytime without answering questions or jumping through hoops.
Semrush stands as one of the most comprehensive all-in-one SEO platforms available, with its Site Audit feature delivering enterprise-level scanning capabilities. The platform crawls up to 300,000 pages per project and provides detailed reports on technical errors, content quality issues, and optimization opportunities. You get access to over 140 pre-configured checks that examine everything from basic HTML problems to advanced crawlability concerns.

The On-Page SEO Checker analyzes your content against top-ranking competitors and delivers specific recommendations for improving semantic relevance, readability, and keyword usage. Semrush examines title tags, meta descriptions, header structure, internal linking patterns, and content length while flagging issues like duplicate content, missing alt text, and broken links. The platform also tracks Core Web Vitals, page speed metrics, and mobile usability issues that affect rankings.
You schedule automatic site crawls to run weekly, daily, or after major site updates to catch new issues before they impact rankings. The dashboard highlights critical errors requiring immediate attention, separates warnings from minor notices, and tracks your progress on fixing identified problems over time. Integrations with Google Analytics and Search Console add context by showing which broken pages were actually getting traffic.
Semrush transforms raw audit data into prioritized action lists, making it clear which fixes will have the biggest impact on your rankings.
Marketing teams at mid-sized to large companies get the most value from the depth and breadth of features. If you manage multiple websites, need historical tracking of site health, or want competitor comparison data alongside your audits, this on-page SEO audit tool delivers. Agencies also benefit from white-label reporting capabilities and client management features.
Plans start at $139.95 per month for the Pro tier, which includes site audits for projects up to 100,000 pages. The Guru plan costs $249.95 monthly, while Business runs $499.95 per month with expanded limits. You get a 7-day free trial on any plan to test all features before committing.
Ahrefs built its reputation on backlink analysis, but the Site Audit tool delivers equally powerful on-page SEO diagnostics. The platform crawls your entire website to identify technical problems, content issues, and optimization opportunities across every page. You see exactly which elements hurt your rankings and get specific recommendations for fixing them, all organized by priority and potential impact.
The audit examines over 100 different SEO factors, including broken links, redirect chains, duplicate content, missing meta tags, slow page speeds, and improper canonicalization. Ahrefs checks your internal linking structure, identifies orphaned pages that receive no internal links, and flags pages with thin content that won't rank. The tool also monitors Core Web Vitals, evaluates mobile usability, and detects indexability issues that prevent Google from properly crawling your site.
You schedule automatic crawls to run weekly or monthly, and the platform emails you when new critical issues appear. The dashboard breaks down problems by severity using a health score that ranges from 0 to 100, making it easy to track progress as you fix identified issues. Integration with Google Search Console adds performance data, showing which broken pages were actually driving traffic before they broke.
Ahrefs prioritizes fixes by potential impact, helping you focus on changes that will move the needle instead of getting lost in minor details.
Content teams and SEO specialists who need detailed technical diagnostics alongside backlink data find the most value here. If you manage large sites with thousands of pages or need to track competitor site health alongside your own, this on-page SEO audit tool handles both requirements. The learning curve is steeper than simpler tools, but the depth justifies the investment.
Plans start at $129 per month for Lite, which includes audits for projects up to 10,000 pages. Standard costs $249 monthly, Advanced runs $449 per month, and Enterprise starts at $14,990 annually. You get a 7-day trial for $7 to test features before committing to a full subscription.
SE Ranking delivers a comprehensive site auditing system that balances affordability with depth, making it accessible to smaller teams while still providing enterprise-grade scanning capabilities. The platform crawls your entire website to identify technical errors, content gaps, and optimization opportunities across every page. You get detailed reports that break down issues by severity and receive specific recommendations for fixing each problem.
The audit tool examines over 80 different parameters including broken links, duplicate content, missing alt attributes, improper redirects, and page speed issues. SE Ranking analyzes your meta tags, header structure, canonical tags, and internal linking patterns while checking for indexability problems that block search engines. The platform also monitors Core Web Vitals, evaluates mobile responsiveness, and identifies pages with thin content that need expansion to rank competitively.
You schedule automatic crawls to run daily, weekly, or monthly based on how frequently your site changes, and the platform tracks improvements over time as you fix identified issues. The dashboard displays your overall site health score and groups problems into critical errors, warnings, and notices so you can prioritize fixes that matter most. Integration with Google Search Console and Analytics adds context by showing which broken pages were driving actual traffic.
SE Ranking transforms complex technical data into actionable priorities, helping you focus on fixes that directly impact your search visibility.
Small to medium businesses looking for a full-featured on-page SEO audit tool without enterprise pricing find the best fit here. You get comprehensive scanning capabilities, competitor comparison features, and rank tracking alongside your audits. Teams managing multiple client sites benefit from white-label reporting options and project organization features.
Plans start at $52 per month for Essential, which includes site audits and basic SEO tools. Pro costs $95.20 monthly, and Business runs $207.20 per month with expanded limits. You get a 14-day free trial with full access to all features before committing to a paid plan.
Screaming Frog takes a desktop-based approach to site auditing, giving you complete control over your crawl parameters and data analysis. This on-page SEO audit tool downloads and runs on your computer instead of operating through a web browser, which allows for deeper customization and faster processing of large websites. You get raw technical data that reveals exactly what search engines see when they crawl your pages.
The software crawls your site to identify technical SEO problems including broken links, redirect chains, duplicate content, missing metadata, and server errors across every page. Screaming Frog examines title tags, meta descriptions, header hierarchy, canonical tags, hreflang attributes, and XML sitemaps while checking page load times and response codes. You can extract data from specific HTML elements, analyze internal linking structures, and audit JavaScript-rendered content that simpler tools miss.
You download the application to your computer, enter your website URL, and initiate a crawl that processes pages locally on your machine. The interface displays real-time results in spreadsheet-style columns that you can filter, sort, and export to CSV or Excel for deeper analysis. Custom extraction features let you pull specific data points from your HTML, while integration with Google Analytics and Search Console adds performance metrics to technical findings.

Screaming Frog gives you granular control over every aspect of your audit, making it the go-to choice for technical SEO specialists who need detailed data.
Technical SEO specialists and agencies handling complex website audits get the most value from the depth and flexibility here. If you manage large sites with thousands of pages, need custom data extraction, or want complete control over crawl settings, this tool delivers. The learning curve is steeper than web-based alternatives, but the power justifies the investment.
The free version crawls up to 500 URLs with full feature access, making it viable for smaller sites. The paid license costs $259 per year per user and removes all crawl limits while adding advanced features like scheduled crawls and automated reporting.
SEOptimer delivers a straightforward on-page SEO audit tool that prioritizes speed and simplicity over complex enterprise features. The platform scans your website in seconds and generates a detailed report covering 100+ data points across technical SEO, on-page elements, mobile usability, and social media integration. You get clear scores and recommendations without needing to interpret technical jargon or navigate complicated dashboards.
The audit examines your meta tags, title optimization, header structure, and content quality while checking for duplicate content, broken links, and missing alt text. SEOptimer analyzes page speed, mobile responsiveness, and security issues including SSL certificates and HTTPS implementation. The platform also evaluates your social media presence and provides specific recommendations for improving each identified weakness with actionable next steps.
You enter your website URL and receive a comprehensive report within seconds that breaks down issues by category and severity. The dashboard assigns letter grades to different aspects of your site, making it easy to spot problem areas at a glance. Embeddable audit widgets let agencies offer free site scans to potential clients directly from their own websites.
SEOptimer transforms technical audit data into simple letter grades that non-technical clients can understand immediately.
Small agencies and consultants needing white-label reporting for client presentations find the most value here. You get professional-looking reports without the complexity of enterprise platforms, plus the embeddable tool helps generate leads by offering free audits to prospects.
The DIY SEO plan costs $29 per month, White Label runs $39 monthly, and White Label with Embedding costs $59 per month. Free audits are available with limited functionality before upgrading.
Seobility offers a completely free on-page SEO audit tool that scans individual pages or entire websites without requiring a credit card or account registration. The platform delivers instant reports covering technical issues, on-page optimization, and content quality across your site. You get detailed analysis comparable to paid tools, making this one of the most accessible options for budget-conscious website owners who need reliable diagnostics.
The checker examines your meta tags, header structure, keyword density, and content optimization while identifying technical problems like broken links, missing alt text, and slow page speeds. Seobility analyzes internal linking patterns, mobile usability, and server response times across every page. The platform also checks for duplicate content issues and evaluates your site structure to ensure search engines can properly crawl and index your pages.
You enter your website URL and receive a comprehensive report within minutes that breaks down issues by category and priority level. The dashboard assigns percentage scores to different aspects of your site, helping you quickly identify areas needing immediate attention. Automatic weekly crawls monitor your site for new issues and track improvements as you fix identified problems.
Seobility delivers enterprise-quality diagnostics through a free interface that makes technical SEO accessible to everyone.
Small business owners and bloggers needing regular site audits without monthly fees find the best value here. You get thorough technical analysis and clear recommendations without complex features that require SEO expertise to interpret.
The basic checker remains completely free with no hidden charges or trial limitations. Premium plans start at $50 per month for advanced features like white-label reports and expanded crawl limits.
AIOSEO Analyzer operates as a WordPress-specific on-page SEO audit tool that analyzes your site directly from within your dashboard. The plugin scans your pages and posts to identify optimization opportunities, technical issues, and content gaps without requiring external platforms or third-party tools. You get immediate feedback on how well your WordPress site follows SEO best practices, with recommendations tailored specifically to the WordPress ecosystem.
The analyzer examines your meta tags, title optimization, readability scores, and keyword usage across every page and post. AIOSEO checks for schema markup implementation, XML sitemap health, and breadcrumb navigation while identifying missing alt text and broken internal links. The platform also analyzes your content structure, header hierarchy, and focus keyword density to ensure each page targets the right terms effectively.
You access the audit dashboard directly within your WordPress admin panel, eliminating the need to log into separate platforms or export data for analysis. The tool provides real-time scoring as you write and edit content, showing exactly how changes affect your SEO performance before publishing.
AIOSEO keeps all your SEO diagnostics inside WordPress, streamlining your workflow and reducing the number of tools you need to manage.
WordPress site owners wanting integrated auditing without leaving their CMS find this most valuable. You get comprehensive analysis without managing multiple subscriptions or learning new interfaces.
The free plugin provides basic audit functionality at no cost. Premium plans start at $49.50 per year for single sites, with advanced features including schema markup and SEO analysis for WooCommerce stores.
SEO Site Checkup runs as a web-based on-page SEO audit tool that performs quick scans of your website to identify common optimization issues and technical problems. The platform checks your site against 50+ different SEO factors in seconds, generating instant reports that highlight problems affecting your search visibility. You get a straightforward analysis without complex features or steep learning curves, making this tool accessible even if you have minimal technical knowledge.
The checker examines your meta tags, title optimization, header structure, and keyword usage while identifying technical issues like broken links, missing alt text, and slow page speeds. SEO Site Checkup analyzes mobile responsiveness, server configuration, and security elements including SSL certificates and HTTPS implementation. The platform also evaluates social media integration and checks for proper XML sitemap configuration.
You enter your website URL and receive a detailed report within seconds that breaks down issues by category with pass or fail indicators. The dashboard provides specific recommendations for fixing each identified problem, complete with explanations of why each issue matters for rankings.
SEO Site Checkup simplifies technical diagnostics by presenting complex issues in plain language that anyone can understand and act on.
Website owners needing quick spot checks without ongoing monitoring subscriptions find this most useful. You get reliable diagnostics for occasional audits when you need to verify site health.
Basic scans remain completely free with no registration required. Premium plans start at $34.95 per month for advanced features including automatic monitoring and white-label reports.
SEOmator operates as a cloud-based on-page SEO audit tool that delivers comprehensive site analysis through an automated scanning system. The platform crawls your website to identify technical errors, content optimization issues, and performance bottlenecks that prevent your pages from ranking higher. You get detailed reports that combine technical diagnostics with competitor analysis, showing not just what's broken but how your site stacks up against top-ranking pages in your niche.

The audit examines your meta tags, header structure, keyword optimization, and content quality while checking for technical problems like broken links, duplicate content, and slow page speeds. SEOmator analyzes internal linking patterns, mobile usability, and Core Web Vitals across every page. The platform also evaluates your site architecture, checks for proper canonicalization, and identifies indexability issues that block search engines from properly crawling your content.
You schedule automatic crawls to run weekly or monthly based on how frequently your site changes, and the platform tracks improvements as you fix identified issues. The dashboard displays your overall site health score and organizes problems by severity level, making it clear which fixes should take priority.
SEOmator combines technical auditing with competitive analysis, showing you exactly what changes will help you outrank competing sites.
Website owners needing ongoing monitoring with competitive insights find this most valuable. You get comprehensive technical analysis alongside data showing how your site compares to competitors in search results.
Plans start at $29.99 per month for basic site audits. A free trial is available to test features before committing to a paid subscription.
Siteimprove targets enterprise organizations and government institutions that need continuous monitoring of site health across multiple domains. This on-page SEO audit tool operates as a comprehensive platform that automatically scans your website around the clock, alerting you to new issues as they appear rather than waiting for scheduled crawls. You get real-time notifications when critical problems surface, allowing you to fix technical errors before they damage your search visibility or user experience.
The platform examines your technical SEO elements including broken links, missing metadata, duplicate content, and crawlability issues across every page. Siteimprove monitors accessibility compliance, content quality, and page speed metrics while checking for proper header structure and internal linking patterns. The system also tracks changes to your site architecture and identifies pages that violate your organization's content policies or brand guidelines.
You receive automated alerts whenever new critical issues appear on your site, eliminating the need to manually check dashboards for problems. The platform continuously crawls your pages in the background and updates your reports in real time as your site changes.
Siteimprove shifts from periodic auditing to constant surveillance, catching problems the moment they occur instead of days or weeks later.
Large organizations managing hundreds or thousands of pages across multiple domains find the most value in this enterprise-focused platform. You get centralized monitoring for complex site structures that would overwhelm simpler audit tools.
Siteimprove uses custom enterprise pricing based on your organization's size and needs. Contact their sales team directly for quotes and trial access.
Clearscope focuses on content-level optimization rather than traditional technical site audits, making it a specialized on-page SEO audit tool for writers and content teams. The platform analyzes individual pages to evaluate how well your content matches search intent and ranks against competitors for target keywords. You get detailed scoring on content quality, keyword coverage, and readability alongside specific recommendations for improving each element before publishing.
The platform examines your content structure, keyword usage, and semantic relevance by comparing your draft against top-ranking pages in search results. Clearscope evaluates readability scores, word count targets, and term frequency while identifying related keywords and questions you should cover to match competitor content depth. The tool also checks header organization and provides suggestions for citations and sources that strengthen your content authority.
You paste your content into the editor or connect your CMS for real-time analysis as you write, and the platform scores your page against competitors instantly. The dashboard highlights missing keywords, weak sections, and areas where you need more depth to compete with top-ranking pages.
Clearscope transforms content auditing from a post-publishing review into an active editing process that improves quality before pages go live.
Content teams and editors needing page-by-page optimization guidance find the most value here. You get actionable recommendations for improving individual articles rather than site-wide technical diagnostics.
Plans start at $189 per month for Essentials, Business costs $399 monthly, and Enterprise uses custom pricing. Contact their sales team for trial access and detailed feature comparisons.
Surfer SEO operates as a content-focused on-page SEO audit tool that analyzes individual pages against top-ranking competitors to reveal optimization gaps. The platform combines real-time content scoring with detailed recommendations for improving your keyword usage, semantic relevance, and content structure. You get actionable insights that show exactly what changes will help your pages climb higher in search results, with all analysis tied directly to competitor data rather than generic SEO principles.
The Content Editor examines your keyword density, header structure, and semantic term coverage by comparing your draft against the top 10 pages ranking for your target keyword. Surfer SEO analyzes word count targets, heading organization, and paragraph structure while identifying related terms you should include to match competitor content depth. The platform also evaluates your content's readability and provides specific suggestions for improving flow without sacrificing SEO performance.
You paste your content into the editor or use the browser extension for real-time analysis while writing in Google Docs or WordPress, and the platform scores your page instantly. The dashboard shows missing keywords, content gaps, and sections where you need more depth compared to ranking competitors. Automatic suggestions update as you edit, helping you optimize before publishing rather than fixing problems after pages go live.

Surfer SEO shifts content auditing from post-publication review to active editing guidance that improves quality during the writing process.
Content marketers and SEO specialists who need page-level optimization guidance find the most value here. You get detailed recommendations for individual articles rather than site-wide technical scans, making this ideal for teams focused on content quality over technical fixes.
Plans start at $79 per month for Essential, Scale costs $175 monthly, and Enterprise runs $299 per month. A 7-day money-back guarantee lets you test features with minimal risk before committing long-term.
Google Search Console operates as a free on-page SEO audit tool provided directly by Google that monitors how your site performs in search results. The platform gives you access to official data straight from Google's search index, including crawl errors, indexing issues, and mobile usability problems that affect your rankings. You see exactly what Google finds when it scans your pages, making this the most authoritative source for understanding your site's technical health from the search engine's perspective.
The platform identifies indexing problems, crawl errors, and pages blocked from search results by robots.txt or noindex tags. Google Search Console examines Core Web Vitals, mobile usability, and security issues while alerting you to manual actions taken against your site. You get detailed reports on broken links, duplicate title tags, and missing metadata across every page Google attempts to crawl. The URL Inspection tool lets you check individual page status, view how Google renders your content, and request immediate re-indexing after fixes.
You receive email alerts whenever Google detects new critical issues on your site, eliminating the need to check the dashboard constantly. The interface displays your search performance data including impressions, clicks, and average positions for specific queries and pages. You can submit sitemaps directly through the platform and monitor which pages Google successfully indexes versus those it skips or rejects.
Google Search Console provides diagnostic data that other tools can only estimate, making it essential for accurate technical auditing.
Every website owner benefits from this completely free platform regardless of site size or technical expertise. You get official Google data without paying for third-party tools that approximate the same information.
Google Search Console remains entirely free with no premium tiers or hidden charges. You simply verify your site ownership and gain immediate access to all features without time limits or usage restrictions.
PageSpeed Insights functions as a free performance-focused on-page SEO audit tool that measures how quickly your pages load and how smoothly they function for actual users. This Google-owned platform analyzes your site's speed metrics and Core Web Vitals, which directly impact your search rankings since page experience became an official ranking factor. You get separate scores for mobile and desktop performance alongside specific recommendations for fixing issues that slow down your pages.
The tool measures your Core Web Vitals including Largest Contentful Paint (how fast main content loads), First Input Delay (how quickly pages respond to interactions), and Cumulative Layout Shift (visual stability as pages load). PageSpeed Insights examines image optimization, JavaScript execution, render-blocking resources, and server response times while identifying opportunities to compress files and eliminate unused code. You receive both lab data from simulated tests and real-world field data from actual Chrome users visiting your site.
You enter your page URL and receive detailed performance reports within seconds that break down exactly what slows your site and how to fix each issue. The platform provides actionable recommendations ranked by potential impact, showing you which changes will deliver the biggest speed improvements.
PageSpeed Insights translates complex performance data into clear priorities that help you focus on fixes that actually improve user experience and rankings.
Website owners prioritizing page speed optimization as part of their broader SEO strategy find this most valuable. You get Google's official performance metrics without needing third-party tools to estimate the same data.
PageSpeed Insights remains completely free with unlimited usage and no account registration required. You simply enter any URL and receive instant analysis without restrictions or premium upgrade prompts.
The HOTH provides a basic on-page SEO audit tool that delivers quick website scans without requiring account registration or payment information. This platform focuses on identifying common optimization issues across your site in a straightforward report format that highlights technical problems, on-page elements, and basic performance metrics. You get instant analysis that covers essential SEO factors without the complexity of enterprise-level platforms.
The audit examines your meta tags, title optimization, and header structure while checking for technical issues like broken links and missing alt text. The HOTH analyzes page speed, mobile responsiveness, and basic security elements across your site. You receive a scored report that identifies optimization opportunities and flags common problems that hurt search visibility.
You enter your website URL along with optional keyword targets and receive a comprehensive report within minutes that breaks down issues by category. The platform generates a PDF report you can download and share, making it easy to document findings or present recommendations to stakeholders.
The HOTH transforms basic site diagnostics into shareable reports that simplify communication with clients or team members who need visual documentation.
Small business owners and freelancers needing occasional site checks without ongoing subscriptions find this most practical. You get reliable diagnostics for quick audits when you need to verify basic site health.
The basic audit remains completely free with no registration required. Premium services are available but the core scanning functionality stays accessible without payment or account creation.

Choosing the right on-page SEO audit tool comes down to matching features with your specific workflow and budget constraints. Free options like Google Search Console and PageSpeed Insights deliver solid diagnostics for basic technical issues, while paid platforms provide automated monitoring and competitor analysis that saves hours of manual checking each week. You get what you pay for in terms of depth, frequency, and actionable recommendations.
Most tools stop at identifying problems and leave the fixing entirely to you. If you want an automated solution that handles both auditing and execution, RankYak scans your site daily, identifies ranking opportunities, and publishes optimized content automatically to fill gaps. The platform combines continuous monitoring with content generation and publishing, eliminating the tedious back-and-forth between diagnosis and implementation. Start with the 3-day free trial to see how automated SEO performs compared to manual auditing and fixing cycles.
Start today and generate your first article within 15 minutes.