12 Best White Label SEO Audit Tools, Services & Pricing

Your client wants a polished SEO audit—under your brand—by Friday. You want something accurate, easy to understand, and impressive enough to win or retain the account. But stitching together data from multiple tools, formatting slides, and scrubbing third‑party logos drains hours you don’t have. The right white label SEO audit tool or service can turn that scramble into a repeatable, scalable process that looks like it came straight from your team.

This guide compares 12 of the best options to create branded SEO audit reports. For each, you’ll see what it is, the white label features that matter (custom logos, colors, domains, PDFs, client portals), who it’s best for, and transparent pricing. Whether you need quick one‑off audits to support sales, ongoing client dashboards, or a done‑for‑you service, you’ll find the fit that aligns with your workflow and budget. Let’s jump into the tools and services worth your shortlist.

1. SEOptimer

SEOptimer is a straightforward way to produce a polished white label SEO audit without wrangling multiple tools. It’s built for agencies that want to impress prospects and clients with branded, actionable audits—and even embed audits on their own site to drive conversions.

What it is

SEOptimer is a website audit tool focused on delivering clear, client‑ready SEO audits. It highlights opportunities and issues with practical recommendations, helping your team move prospects from “curious” to “ready to act” with minimal effort.

White label features

SEOptimer centers its offer on white‑labeled reporting and conversion‑friendly delivery. You can brand the experience and put audits where they convert best.

• Branded reports: Present audits under your logo and brand so insights look 100% in‑house.
• Embed option: Place the audit experience on your own website to capture interest and drive leads.
• Actionable recommendations: Reports emphasize relevant, next‑step guidance that supports sales conversations.

Who it’s best for

• Agencies and consultants who need quick, branded audits for pitches, onboarding, or quarterly reviews.
• Sales teams that want an embeddable audit on their site to convert traffic into qualified leads.
• Freelancers looking for a clean, professional audit deliverable without heavy setup.

Pricing

SEOptimer offers white label SEO reports with an embed option. Current plan details and pricing are published on their website; review their White Label offering for the latest features and costs.

2. WooRank

WooRank helps agencies and freelancers produce clean, client‑ready SEO audits without heavy setup. It analyzes on‑site SEO, technical issues, usability, and competitor signals, then turns findings into easy‑to‑share reports that work well in pitches, onboarding, and ongoing check‑ins.

What it is

An SEO auditing and reporting tool designed to surface website health issues and opportunities fast. WooRank’s reports are easy to understand for non‑SEOs, which makes them ideal for pre‑sales audits and recurring account reviews where clarity wins trust.

White label features

WooRank’s white label SEO audit options focus on branded delivery that looks like it came from your team. You can customize audit PDFs and present them professionally across client accounts.

• Custom‑branded PDFs: Remove WooRank branding and add your logo and styling on eligible plans.
• Multi‑language reports: Export PDFs in six languages to serve global clients.
• Presentation‑ready audits: Clear structure and plain‑English findings that slot into proposals and QBRs.

Who it’s best for

• Agencies and consultants who need fast, branded audit PDFs for sales and onboarding.
• Freelancers who want professional, easy‑to‑explain audits without a complex stack.
• Teams serving international clients that require multi‑language report delivery.

Pricing

WooRank offers tiered plans with different branding capabilities. Confirm the latest details on their site before purchasing.

• Lite — $19.99/month: Page reviews and unlimited PDF reports (no white label).
• Pro — $89.99/month: Full SEO toolset and unlimited PDF reports (no white label).
• Premium — $199.99/month: Includes unlimited white‑label PDF report downloads with custom branding.
• Enterprise — custom: API access, unlimited projects/keywords, and extensive white‑label options (pricing on request).

If white label SEO audit branding is non‑negotiable, start at Premium; otherwise, Pro covers robust audits without custom branding.

3. Sitechecker

Sitechecker gives you an all‑in‑one, white‑label SEO audit and reporting workspace. Instead of juggling tools, you can centralize a site crawl, rank tracking, and performance data from Google Analytics and Search Console into one branded view. It’s practical for agencies that need repeatable, client‑friendly audits that move from issues to action without extra formatting.

What it is

An all‑in‑one SEO platform that covers technical auditing, rank tracking, and backlink monitoring while unifying performance analytics. Sitechecker focuses on clarity and prioritization, helping you show clients what’s broken, what to fix first, and how progress trends over time—all in reports and dashboards that can carry your brand.

White label features

Sitechecker’s white label SEO audit capabilities emphasize branded delivery at scale so your insights look fully in‑house. You can keep clients in a single, familiar environment while pulling in the metrics they care about.

• Branded dashboards and reports: Add your logo and styling so deliverables reflect your agency.
• Full white label at scale: Manage tens or hundreds of websites under one branded experience.
• Unified data sources: Pull in Google Analytics, Search Console, Site Audit, and Rank Tracker data for a single source of truth.
• Looker Studio integration (plan‑dependent): Extend reporting where stakeholders already view marketing metrics.
• API access (Premium): Build custom workflows and reporting automations on top of Sitechecker’s data.

Who it’s best for

• Agencies managing many sites that need consistent, branded audits and ongoing reporting.
• Consultants who want clear, prioritized technical fixes clients can act on quickly.
• In‑house teams seeking an easy way to monitor rankings and site health in a branded reporting layer.

Pricing

Confirm current details on Sitechecker’s pricing page before purchasing.

• Basic — $59/month: Up to 5 websites, 15,000 pages, and 700 tracked keywords; unlimited users per project.
• Standard — $129/month: Up to 30 websites, 50,000 pages, and 2,000 keywords; includes site monitoring, competitor tracking, and Looker Studio integration.
• Premium — $249/month: Unlimited websites, 100,000 pages, and 5,000 keywords; includes custom branding, personalized onboarding, and API access.

4. SEO PowerSuite WebSite Auditor

When you need a deep technical scan and a client‑ready deliverable, SEO PowerSuite’s WebSite Auditor gives you a fast path from crawl to a branded white label SEO audit you can present with confidence. It spots site issues quickly and frames them as fixes likely to improve visibility.

What it is

WebSite Auditor (by SEO PowerSuite/Link‑Assistant) is a dedicated SEO audit tool that scans a site and highlights technical problems that, once resolved, can help boost rankings. It’s built to surface issues clearly and package findings into concise, client‑friendly reports.

White label features

The standout is polished reporting you can hand to clients under your brand. Instead of exporting raw crawl data, you deliver a clean, white‑labeled audit that supports next‑step conversations.

• White‑labeled reports: Present audits under your branding so recommendations look fully in‑house.
• Client‑ready summaries: Turn crawl findings into clear, shareable reports that make action items obvious.
• Issue detection with fix guidance: Instantly flags technical problems and pairs them with practical fixes to speed implementation.
• Reusable templates: Standardize your audit format to keep deliverables consistent across clients.

Who it’s best for

• Agencies and consultants who need professional, branded technical audits for sales, onboarding, or quarterly reviews.
• SEO specialists who want actionable, developer‑friendly checklists tied to specific site issues.
• Teams that value streamlined reporting without stitching together multiple tools for each audit.

Pricing

White‑label reporting is part of WebSite Auditor’s offering. Check the vendor’s site for current plan details and pricing, and confirm which tier includes white‑label report customization before you buy.

5. SE Ranking

SE Ranking is a budget‑friendly, cloud‑based SEO platform that lets agencies deliver credible, white‑label SEO audits without cobbling together multiple tools. You get technical site audits alongside rank tracking, backlink monitoring, and web traffic analytics—so your branded reports move cleanly from issues to actions.

What it is

A full‑stack SEO toolkit for agencies and in‑house teams. Use it to audit websites for technical issues, track keyword positions, monitor backlinks, and analyze performance trends—all in one place. Its branding options make client‑facing deliverables look like they were built by your team.

White label features

SE Ranking’s white label model focuses on branding control and client access, so you can deliver audits and ongoing reporting under your domain and style.

• Custom domain integration: Run the platform on your own domain/subdomain to remove platform references.
• Branded reports: Add your logo and styling to audit and performance reports to keep everything on brand.
• User management and permissions: Control what clients and stakeholders see with tailored access rights.
• Advanced white label options (Business): Unlock deeper customization, including fully customizable reports and a white label marketing plan tool.

Who it’s best for

• Growing agencies that need affordable, reliable white label SEO audits plus day‑to‑day monitoring in one tool.
• Consultants who want to provide client logins on a custom domain while keeping deliverables on brand.
• In‑house teams seeking role‑based access for stakeholders and consistent, branded reporting.

Pricing

Confirm current pricing on SE Ranking’s site before purchasing.

• Essential — $65/month: Core SEO tools; does not include white label.
• Pro — $119/month: Adds white label reports so you can brand client deliverables.
• Business — $259/month: Advanced white label features with fully customizable reports and a white label marketing plan tool.

If white label SEO audit reports are required, start at Pro; choose Business for maximum branding control and planning features.

6. WebCEO

WebCEO helps you move from crawl data to a client‑ready, white label SEO audit without juggling multiple products. It combines technical audits, rank tracking, keyword research, and more into branded reports and dashboards that make it easy to explain issues and prioritize fixes.

What it is

WebCEO is an SEO auditing suite built for agencies, resellers, and in‑house teams. It scans sites for technical problems, tracks rankings, and centralizes performance insights so you can present clear recommendations in a professional, on‑brand format clients understand and trust.

White label features

WebCEO’s white label SEO audit features focus on brand control and repeatable client delivery across multiple projects.

• Branded reports and dashboards: Add your logo, header/footer, and colors so audits look fully in‑house.
• Local SEO reporting: Track citations and Google Business Profile insights for location‑focused clients.
• Integrations with GA and GSC: Pull core performance data into one branded view.
• Multi‑user collaboration: Assign permissions for teammates and clients to streamline workflows.
• Social media metrics: Supplement audits with social signals for a broader performance picture.

Who it’s best for

• Agencies and resellers needing consistent, branded audits and ongoing reporting at scale.
• Local SEO teams that must include citation and GBP insights in deliverables.
• In‑house marketers who want stakeholder‑friendly, on‑brand reports without manual formatting.

Pricing

WebCEO offers tiered plans for startups, agencies, and in‑house teams. The Agency plan starts at $83/month (billed annually), with additional fees based on active projects, users, and rank queries. Verify current tiers, inclusions, and white label options on their pricing page before you buy.

7. SiteGuru

SiteGuru is built to make audits easy to explain and even easier for clients to act on. Instead of dropping dense crawl data, it turns findings into a prioritized to‑do list your clients actually understand—then lets you present those insights as a white label SEO audit under your brand.

What it is

An SEO auditing tool that crawls websites for technical and content issues, translates them into clear action items, and tracks progress over time. SiteGuru’s interfaces, dashboards, and reports emphasize clarity, so non‑technical stakeholders see what’s broken, why it matters, and what to fix first.

White label features

SiteGuru’s branding options focus on delivering client‑ready audits that look like they came from your team, not a third party.

• Branded reports: Add your logo and colors so audits are presented fully on‑brand.
• Actionable, prioritized checklist: Present fixes in plain language with clear priorities to speed approvals.
• Custom metrics: Highlight the KPIs that matter to each client to keep reports relevant.
• Progress tracking: Show improvements across crawls to tie your work to visible results.

Who it’s best for

If you need client‑friendly audits that convert confusion into clear next steps, SiteGuru fits.

• Agencies reporting to non‑technical stakeholders who want plain‑English deliverables.
• Consultants running fast audits for onboarding, QBRs, and retainers.
• In‑house marketers who must brief executives with concise, branded reports.

Pricing

Plans with white label features start at $79/month (billed annually) and support 15 websites. A 14‑day free trial is available to test the workflow and reporting. Confirm current plan inclusions and pricing on SiteGuru’s website before purchasing, especially if you manage more than 15 sites or need specific features.

8. BrightLocal

If your clients live and die by the local pack, BrightLocal gives you a clean, branded way to turn messy listings, reviews, and rankings data into a white label SEO audit that wins buy‑in. It centralizes local rank tracking, Google Business Profile insights, and citation monitoring, then packages everything in client‑ready dashboards and PDFs under your brand.

What it is

BrightLocal is a local SEO platform purpose‑built for agencies serving SMBs and multi‑location brands. It pulls together local rankings, Google Business Profile performance, citations, and reviews so you can audit local visibility, prioritize fixes, and track progress in one place.

White label features

BrightLocal’s white label capabilities go beyond slapping on a logo—they help you present every touchpoint as your own.

• Custom reports and dashboards: Create branded, presentation‑ready audits highlighting local rankings, GBP insights, and citation tracking.
• White‑labeled online and PDF reports: Share reports for every location with your logo and brand colors.
• Branded profiles for multi‑location clients: Organize data cleanly across many locations while keeping branding consistent.
• Google Business Profile integration: Audit and report on listing health, reviews, and performance under your brand.
• Custom email notifications: Send automated, agency‑branded updates with links to white‑labeled dashboards.

Who it’s best for

• Agencies focused on local SEO that need repeatable, branded local SEO audits for pitches, onboarding, and QBRs.
• Multi‑location and franchise teams that require clean roll‑ups and per‑location reporting under one branded umbrella.
• Consultants who want to pair quick local visibility audits with ongoing, branded monitoring.

Pricing

BrightLocal plans start at $29/month (billed annually), with a 14‑day free trial to test reports and dashboards. Confirm current tiers and white label inclusions on their site before purchasing.

9. Insites

Insites focuses on turning audits into conversions. Instead of handing prospects a generic crawl, it helps you deliver a clean, branded white label SEO audit that looks like it came from your team and makes it easy for sales to guide next steps.

What it is

A website auditing platform built for client‑facing delivery. Insites packages technical and on‑site findings into structured audits your sales team can use in discovery calls, proposals, and onboarding—keeping the experience consistent with your brand from first touch to handoff.

White label features

Insites emphasizes full brand control so every audit looks in‑house and pitch‑ready.

• Branding control: Apply your logo and color scheme across reports.
• Custom login page: Give clients a branded entry point to view audits.
• Remove platform mentions: Strip all references to “Insites” for a clean, agency‑only feel.
• Custom content blocks: Insert your own copy, CTAs, or service explanations directly into audits.

Who it’s best for

Teams that want audits to double as sales enablement while staying fully on‑brand.

• Agencies and consultants running pre‑sales or onboarding audits that need consistent branding.
• Sales teams that present live audits during discovery and proposal reviews.
• Account managers standardizing quarterly reviews with professional, client‑friendly reports.

Pricing

Insites publicly highlights its white‑label inclusions—logo and colors, custom login page, custom content blocks, and removal of all Insites branding. For current plan availability and pricing, review their pricing page or contact their team to confirm which tiers include these options before you buy.

10. SEO SiteCheckup

If you want a straightforward way to hand clients a clean, branded audit without wrestling a complex stack, SEO SiteCheckup is often considered for quick diagnostics and shareable, client‑friendly summaries. It’s a practical option when you need to move from “what’s broken” to “what we’ll fix” in a single deliverable that carries your brand.

What it is

An SEO auditing and reporting tool geared toward simple website health checks and easy‑to‑understand reports. Teams use it for one‑off pre‑sales audits, onboarding snapshots, and lightweight recurring reviews where clarity and speed matter more than deep customization.

White label features

If you’re evaluating SEO SiteCheckup for white label SEO audits, confirm the exact branding options on the plan you choose. At minimum, look for:

• Branded PDFs: Add your logo and colors so reports look fully in‑house.
• Hide platform branding: Remove third‑party mentions on client‑facing assets.
• Sharable, client‑friendly views: Link‑based or portal access for easy review.
• Scheduled delivery: Automate recurring audit sends (weekly/monthly).
• Multi‑site management: Consistent templates across many client properties.

Who it’s best for

• Agencies and consultants needing fast, polished audit deliverables for pitches, onboarding, and QBRs.
• Freelancers who want simple, on‑brand reports without heavy setup.
• SMBs/in‑house teams seeking easy‑to‑read snapshots to brief stakeholders and prioritize fixes.

Pricing

Verify current pricing and inclusions on the provider’s website. Specifically confirm which tier unlocks white‑label reporting (logo/colors, removal of platform branding) and whether scheduling, client access, or usage limits apply to branded PDFs or dashboards before you commit.

11. SEOReseller

When you want the outcomes of a senior SEO team without hiring one, SEOReseller is a done‑for‑you path to deliverables under your brand. Instead of handing clients a tool, you hand them results—white‑labeled audits, plans, and progress reports—managed by a fulfillment partner that operates as an extension of your agency.

What it is

SEOReseller is a fully managed, white‑label SEO service. Their team handles execution—link building, audits, keyword tracking, and content creation—while you keep client ownership. A dedicated project manager coordinates strategy and updates so your agency stays focused on relationships and growth.

White label features

SEOReseller is geared for agencies that need to present everything as their own—from the first white label SEO audit to ongoing reports and dashboards. It’s built to scale fulfillment while keeping your brand front and center.

• White‑label campaigns and reports: All deliverables are fully branded so insights appear 100% in‑house.
• White‑label dashboard: Share a client portal featuring essential SEO metrics under your agency’s branding.
• Dedicated project managers: A single point of contact streamlines communication and keeps campaigns on track.
• Comprehensive SEO services: Link building, audits, keyword tracking, and content production executed by their in‑house team.
• Lead gen tools: Lead Finder and Proposal Builder help you pitch and close new SEO deals faster.

Who it’s best for

If you need fulfillment without adding headcount—and want every touchpoint to look like your work—this model fits.

• Agencies without in‑house SEO teams that want predictable delivery under their brand.
• Fast‑growing agencies needing bandwidth to service more clients without sacrificing quality.
• Consultants looking to offer SEO (audits + execution) without building a production team.

Pricing

Private label SEO packages start at $499/month. Pricing is wholesale so you can add your own margins. For detailed inclusions and tiered options, contact SEOReseller to confirm current packages and which assets (reports, dashboards, communications) are white‑labeled on each plan.

12. Semrush

Semrush is the all‑in‑one suite many agencies lean on for audits, keyword tracking, content and backlink analysis, and competitive research. If you want deeper market intel alongside a branded, client‑ready deliverable, Semrush can power a white label SEO audit on higher‑tier configurations.

What it is

A comprehensive SEO and digital marketing platform. Use it to run site audits, track rankings, analyze competitors’ keywords and backlinks, and evaluate content performance—then translate those insights into polished, client‑facing reports.

White label features

Semrush’s branding options are built to help agencies deliver reports that look fully in‑house, especially when paired with eligible plan tiers or add‑ons.

• Custom‑branded reporting: Add your logo and styling to client PDFs (availability depends on plan/add‑on).
• Automated delivery: Schedule recurring, branded reports to stakeholders.
• Integrations: Pull in GA4 and Search Console data for unified reporting.
• Competitive insights in reports: Package domain/keyword gaps and backlink intel into your white‑label SEO audit to frame opportunities.

Who it’s best for

• Agencies that prioritize competitive analysis and want audits to segue into keyword/content/backlink strategy.
• Consultants and in‑house teams needing one platform for audits plus day‑to‑day SEO operations.
• Enterprises that require scalable reporting and data depth.

Pricing

Published references differ by configuration and region; confirm current details on the Semrush pricing page before buying.

• A commonly cited baseline is that plans start around $129.95/month, with white‑label reporting available on the Business plan (~$499.95/month).
• Other sources note Pro (~$139.95/month) with an optional Agency Growth Kit (+$69/month) to enable white‑label PDFs, Guru (~$249.95/month) with white‑label capabilities, and Business (~$499.95/month) with extended features (e.g., API, Share of Voice).

Bottom line: you’ll typically need higher‑tier access (or the Agency Growth Kit) to remove Semrush branding and run a fully branded white label SEO audit. Verify which tier includes the exact white‑label options you need (branding removal, scheduling, client portal) before you commit.

Conclusion

Choosing the right white label SEO audit solution comes down to use case and delivery. Need a pre‑sales one‑pager? Go lightweight. Managing recurring reporting for multi‑location clients? Pick a platform with branded dashboards and scheduling. Outsourcing execution? A white‑label service can carry the load. Whatever you shortlist, verify which tiers actually remove platform branding and include the report formats and client access you need before you commit.

Audits reveal what to fix and where to grow—momentum comes from publishing consistently. If you want to turn audit insights into traffic without adding headcount, consider RankYak. It finds low‑competition keywords, builds monthly content plans, writes and publishes SEO‑optimized articles (one per day), integrates with WordPress, Shopify, Webflow and more, and supports 40+ languages. It’s $99/month with a 3‑day free trial you can cancel anytime.