Analytics

The Analytics page shows how your site performs in Google search, with the numbers from Google Search Console. You will find it in the menu, right under Home. The page needs a Search Console connection, so a site without one shows the way to connect instead.

The numbers

The page reports four measures for every day of the range you choose: the clicks your site earned, the impressions it earned, the click-through rate (the share of impressions that ended in a click), and the average position of your pages in the results. The highlights at the top put the most notable changes of the range into plain sentences, such as a search that moved onto the first page of Google.

The table at the bottom breaks the numbers down by search, page, country, or device. You may click a row to filter the whole page on it, for example to see how one page performed over time.

Pages RankYak works on

On the pages tab of the table, a page RankYak wrote is marked Written by RankYak, and a page that RankYak's articles link to is marked Linked by RankYak. You may filter the table on Pages RankYak works on to see only those pages.

The linked pages matter because RankYak's work does not stop at its own articles. Every article links to your other pages, such as your services and products, and those links lead readers and Google to them. When an article earns backlinks from other sites, it grows stronger in Google and passes part of that strength on to the pages it links to. So a page RankYak never wrote can still gain from its work, which is why the page shows both groups.

RankYak's work

The RankYak's work card shows what RankYak did for your site in the range: the articles it published, the links its articles hold to your other pages, and the backlinks those articles earned. Below that, it shows the clicks on the pages RankYak wrote and on the pages its articles link to, each as a share of your site's clicks.

Google never says why a page gains clicks. So the card shows the work next to the pages it touched, and claims nothing beyond that.

The early days

A new article usually takes a few weeks before Google starts to show it. Until Google shows one of RankYak's articles for the first time, the card shows the plan instead: the articles RankYak published that wait for Google, the articles your calendar holds next, and how many monthly searches the planned articles go after. Once Google shows the first article, the card switches to the clicks for good.